Social Media Campaigns

Social media platforms have become the cornerstone of almost every single fashion company’s marketing strategy. Smart businesses recognize just how prevalent social media is in the lives of their customer base. As brands pour money into the $8 billion influencer economy, unexpected strategies are proving successful and boosting the bottom line. There were 3.48B users …

Why should we focus on Instagram Story ads? Instagram has made an epic score of 1B users in global, and now one of the largest social media platforms online. It is also the ideal podium on which to market a variety of products and services if you are looking to expand your business, plus, you …

After 2 rivaling teams have similar color schemes on Super Bowl, the Colour Institute Company plans to post some insights on Intagram and Twitter. Pantone seems very excited for the Super Bowl this year. That’s because this is the first time two teams with alike color schemes will be competing against each other at the …

McDonald’s divides the day up with the minimalist artworks of its each product. The ads appeared in Instagram Stories from McDonald’s Germany throughout the day, corresponding each time with a popular item. Despite the massive popularity of Instagram Stories, many marketers have seemed sluggish to embrace the medium in a way that feels specific to …

Maurizio Cattelan revealed his latest creation at Art Basel in Miami—a banana duct-taped to a wall with the asking price of $120,000. Then, Burger King France makes fun of Maurizio Cattelan’s latest work, complete with a theatrical blow from another situationist artist, David Datuna, who actually ate it. In his visual from the agency Buzzman …

Ready for your encore and some Instagram-worthy moments? Earlier this week, Spotify released its most-streamed artists of both this year, and the whole decade —and the streaming giant reveals its end-of-year ad campaign that once again has fun with its data. As it has done in the past and rewarded, Spotify has created Wrapped 2019, …

Ad Age’s outgoing Small Agency of the Year winner BSSP created a hilarious spoof to honor small businesses and this year’s honoree, JohnxHannes. Each year during Ad Age’s Small Agency Awards, the outgoing Small Agency of the Year hands off the winner’s trophy to the new honoree. Last year, Terri and Sandy celebrated the transition …

This year, Pantone announced that “Living Coral” was the Color of 2019 and on the contrary, the information is given that coral reefs are dying uncontrollably. Now the widely used design platform is directly addressing that issue with a new color line called “Glowing, Glowing, Gone” inspired by the vibrant but alarming colors created by …

Continuing its efforts on changing beauty standards in digital media, Dove released project #ShowUs that supports diversity and inclusivity at the same time. In partnership with digital photo company Girlgaze and Getty Images, Dove has collected about 5,000 images on GettyImages.com. The project features 179 women from 39 countries and the photographed talents include plus-size, …

If you’re in need of some travel inspiration – look no further than the most photo-worthy travel trends triggering Pinterest users and Airbnb guests to book some out of this world trips and experiences. From adrenaline-fueled adventures, to eco-friendly dwellings, to trips among the stars, Pinterest and Airbnb are teaming up to reveal some of …