Social Media Campaigns

Adidas entered phase two of its She Breaks Barriers initiative and teaming up with Intersport and Twitter to livestream women’s high school volleyball and soccer games on the social network for the first time. The same three companies worked together last year on Friday Night Stripes, a slate of eight live streamed high-school-football games featuring nationally-ranked …

Disney Streaming Services and The National Hockey League both extended their multiyear partnership with Snapchat. The NHL will become the first professional sports league to use Snapchat’s third-party curation tools, producing a minimum of 15 Curated Stories for games every season, along with story coverage of games and marquee events, including NHL All-Star Weekend and …

It’s not Stock, it’s Shutterstock! The company to announce the launch of its first brand marketing campaign in six years. The ‘It’s not stock, it’s Shutterstock™’ message is designed to showcase the unparalleled quality and depth of Shutterstock’s creative asset repository driven by more than 550,000 contributors from around the globe, as well as highlight …

Twitter this week, aired an outdoor campaign in New York City to engage users in a natural way. Created by the company’s in-house marketing team, the project includes tweets from the @Twitter account on billboards in Times Square to show the brand’s voice. Because of their new marketing scheme they reveal their new tone in …

#NotARetailStore! A US lecturer named John Lewis famed for being mistaken and becomes the star of the brand’s Christmas celebration this year. Every year, John Lewis receives a big amount of tweets from people who think that they’re contacting the department store and last year he received 50,000 tweets. Lewis’ responses got the #NotARetailStore hashtag …

MINI USA has partnered with Twitter to create the “Tweet to Test Drive” program. This on-demand test drive program is quite narrow in scope, being available only in San Francisco and Los Angeles between October 30 and November 30 and only offering test drives of the MINI Countryman and Countryman Plug-In Hybrid. Still, this is …

From food and travel marketing to fashion & beauty, we see a dozen Instagram profiles every day and each of them is conceptualized and amazing, but how deep can they go? When your source is located at the incredible, unique depth of 800 meters, and the face of your brand is a world free diving …

After Nike and Air Jordan partnership, Snapchat seems to work like a mini-sneaker store. Adidas’ old-and-gold sneaker, Falcon W rolled out on a Snapchat show called Fashion 5 Ways. Being one of the most popular snapchat shows, users on the show could swipe up and buy the shoe via app, and the buying process is supported …

With the help of Mother and New York Public Library, Instagram starts to share the ‘real stories’ of all times from now on. The most popular platform of the world of travel, food, pets, art and celebrities, NYPL excites Instagram audience for adding a cultural point of view. Started from a week long, the Instagram …

To support paternity leave for dads everywhere, Dove Men+Care has released a new global campaign named “Dear Future Dads” this Father’s Day. Highlighting the importance of equal time spent with children for both parents, Dove created a new film called “Dear Future Dads.” The campaign film features a group of dads who share advices and …