Marketing Resources

The global, full-service digital marketing agency, Croud has designed a guide to help your agency advance its marketing strategy. In this guide, Croud, explores recent advancements in automation and how paid search marketers can use them to their advantage. You can download the guide here. Embracing the Machine Learning Revolution in PPC With a growing …

Whilst the team don’t really believe in the term ‘growth hacking’ here at Tangent, they are confident that every business can boost its conversion rate through some quick wins. They don’t need to be complicated either – but they do need to be grounded in evidence. At Tangent, their growth team views CRO through the …

BenchPress 2021 is live! The ones who know what it is have already downloaded it and are taking action as a result. And we’re writing this piece for the ones who still haven’t. The Wow Company annually launches BenchPress, the UK’s largest agency benchmarking survey. With BenchPress, you can benchmark your agency against the other …

Primal Malaysia mentions how you can develop a digital marketing strategy and how you can start to improve your strategy at the uptrend of digital marketing. Digital marketing is no short of a buzzword, especially when the COVID-19 pandemic dawned upon us in the year 2020. As quickly as companies adapt and shift employees into …

Through deep research and a range of in-house interviews with their experts, the multi-award-winning strategic agency Hallam has pulled together a new eGuide, ‘The Digital-Ready Culture’. The way businesses operate has changed a great deal over the last 12 months. Digital marketing has shot to the front of the queue and has become an essential …

Dashboard creation is not always easy, and the wrong choices lead to a forgotten tool that nobody uses. Here are a few golden rules on how to create dashboards that will deliver powerful insights for your business. Designed correctly, dashboards can be a powerful tool that inspire users and draw out important insights. However, all …

The Alliance of Independent Agencies, in partnership with Opinium, today launches a global market research study into wellbeing in the marcoms sector. The study, which is open for two weeks, is open to both independent and network agencies of any size, discipline or structure, as well as freelancers who work within the sector. For the …

Data makes the world go round, or at the very least, is the underlying heartbeat of all AI and Machine Learning Development. Whilst 2020 was somewhat of a testing and tumultuous year, the development of AI infrastructure and the collection of data for this purpose continued, at a faster pace than previously seen. Albeit behind …

Catch Digital recently completed a piece of digital consulting to help a global technology company understand best practices in terms of tech stacks for B2B organisations, upcoming consolidations in marketing software tools, and how their current tech stack needed to adapt to support their business goals. Their work was organised into three parts: Outlining of …

Setting KPIs for your news and media business is not an easy job. You need to integrate various channels to understand how each of them reflect on your bottom line. Here’s a short guide on how to make sense out of it all.