AI Marketing

Big Data is a term you’ve probably heard before – but what exactly is it and how important is it to our daily lives? The concept of Big Data is a simple one – it is, quite literally, big amounts of data. Amounts so big in fact, that they might seem impossible to process using …

One of the technological advancements that have been developing for the past decade is Artificial Intelligence (AI), and it continues to change the digital marketing game. Although there are technical advancements, making AI powerful now are the trends that will most likely emerge in the future. Artificial Intelligence is such a hot topic, and everyone …

By now, we all are aware that AI is the future. It is set to change the complete landscape of digital marketing and have a tremendous effect on employment. MintTwist is among those agencies who are adapting to AI and all the new changes and trends. So, What Exactly is AI? Artificial intelligence is a …

This is the age of messaging apps and with that came the rise of chatbots. A chatbot is essentially an artificial intelligence system that actively interacts with users through speech, text or messaging. Many of these chatbots are deployed on such social media platforms as WeChat, WhatsApp, Facebook Messenger, text messages and Slack among other …

Digital marketing techniques have revolutionized rapidly over the last five years. The advancement graph seems to elevate further and shows no signs of lagging. Artificial Intelligence (AI) has become a significant entity in the realm of digital marketing. However, there are some AI challenges which we should expect to see in the digital marketing world. Whenever …

Thousands were displaced by the lockdown necessitated by the pandemic. And forced to walk hundreds of miles in fear and hunger, desperate to be home, to be somewhere safe. And clueless about what tomorrow would bring. You must have seen the images and the videos. And you must have been moved. Now, imagine one of …

As the COVID-19 pandemic is ravaging the planet, marketing teams …

The growth of artificial intelligence has been significant, but not always understood. Yet it makes sense to assess how it might influence marketing. The idea of artificial intelligence taking on important decisions has been a classic ‘marmite’ development. For some, the idea has been a welcoming one, based on the notion that machine learning using …

Gaining customer loyalty is the goal of any business, but how does this term translate to the market in the digital era? Customer loyalty entails customer behaviors which are beneficial to a business, and they can be broadly categorized into 3 groups: customer retention, advocacy (support or recommendation of the business and its products) and …

Machine learning is now capable of writing reviews that real people find believable and useful. But the same technology is being used to fight those fake reviews. Who is likely to win the cold war for automated content, when the stakes are so high? If you skip past the article to the comments, or past …