Social Media Campaigns

BMW designed a car inside Snapchat’s AR lenses, that almost looks like it’s real and ‘driveable’. The automobile brand is the first to create a 3D augmented reality kind of a product partnering with Snapchat to roll out the new advert campaign to launch the BMW X2. Last week, the LA based company, Snap Inc, …

Make a viral video, and win a free car! In collaboration with JWT Amsterdam, the automotive giant turns YouTube into a currency. This is an all in one, millennial-guys-centered project because it also it includes cars. The innovative brand, Opel has invited customers in the Netherlands to test drive their new cars. They creatively participated …

Have you ever wondered what it would be like eat the mouthwatering food that you see on Instagram? If yes, now you can. Many of us scour the Instagram #foodporn hashtag and get hungry while looking at the posts. Heinz Brazil solved the problem with their own Instagram account by posting delicious burgers that can …

This week, Apple launched a long-time awaited Instagram account — it is an unexpectedly artsy one. Unlike all the other brands, Apple joined the popular network not just to promote its products, advertise or make announcements. The purpose of their account is quite cool, they will exclusively feature photos and videos by only using the …

With the help of Azimut Hotels, Colgate and Y&R Moscow collaborated on an extraordinary project called SaveWaterMirror to prevent excessive water usage. Every day each of us wastes more than 150 liters of fresh water, and we all know how harmful excessive water usage is for our planet. To prevent this, Colgate and Y&R Moscow …

Ikea is now up to something that goes well with social media, a group of video series that called ‘Square Metre Challenge’ for the small living spaces. The idea of the project is just as simple as the designs: Ikea is offering suggestions on how to make the most of the tiny living spaces, especially …

Bacardi has just launched the World’s First Instagram DJ experience for its Stories feature and teamed up with Swizz Beatz for the virtual campaign. Bacardi loves to integrate music on their projects and mixes them with a tech-edit on marketing campaigns, we all know that. Titled “InstantDJ”, new digital campaign was created with the help …

Audi launched a first-of-its-kind competition, called #CatchtheUnseen, where people were challenged to take the instagram photos further than anyone else. Audi, with the help of Swedish agency Åkestam Holst, launched a microsite with the map showing where the most Instagram photos were taken in Sweden. Demonstrating that we tend to take pictures from exactly same places, …

Mercedes-Benz’s GLA Car Builder on Instagram takes you on a guided journey to explore and customise your new car. Mercedes-Benz Car Builder created by agency Razorfish, takes advantage of Instagram’s linking capability. The builder uses hundreds of linked accounts and thousands of images to let you pick the color, wheels, roof and grill of your …

Heineken has launched “The Dream Island” campaign, an innovative approach to inspire people to open their world and realize their unfulfilled dreams. It’s easy to have a dream, and it’s even easier for that dream to remain only a dream. Heineken wanted to inspire a select few individuals by running a contest to win a …