Social Media Campaigns

The Swedish DIY-furniture manufacturer, IKEA, has launched a service that allows users to hold a virtual wedding online. IKEA has launched the Wedding Online service, which will enable couples to get married virtually and share their special day with people around the world. The project was created by Swedish agency, Åkestam Holst. On the project’s …

Dove’s social media campaign, #SpeakBeautiful, will encourage women to realize the role their online words play in impacting their confidence and self-esteem. As a part of the marketing campaign #SpeakBeautiful, to boost self esteem on Twitter, the social network and Dove posted a video that will air during the Academy Awards pre-show to promote its #SpeakBeautiful …

Durex is encouraging couples to forget chocolates and roses this Valentine’s Day and try something sexy instead. The “50 Games To Play” campaign launches Durex’s latest product, Performax Intense, a condom designed to help couples be more in-sync during sex. The campaign was launched on the back of Durex research that found pleasure gels to be one of …

Gap has launched a 12-part “microseries” on Instagram video for its upcoming Spring campaign, called “Spring is Weird”. Gap’s advertising agency Wieden + Kennedy has created a series of 12 short films, each only 15 seconds long, telling a love story between “Marcel the Shell” creator Jenny Slate and actor Paul Dano. The series presents …

BMW launched a social campaign and website called Snowchat, which lets users share pictures that last only seconds. The inspiration comes from the highly popular Snapchat app which has grown into tens of millions of young users. The Snowchat site which promotes the new BMW X4 SUV, aimed at younger consumers than BMW’s average drivers. The …

Volkswagen created a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it. For 6 days, in three major cities, South Africans played the “PoloTag” social game. The participant who drove it for the longest without being tagged took the new Polo. Volkswagen …

Honda launched the #Cheerance campaign spreading cheer to three million people through a five-day Honda summer clearence event. Summer Cheerance Honda launched “Summer Cheerance” by spreading amusing videos, memes, GIFs and visual jokes via social media, as well as hosting events from August 4 to August 8 to support the brand’s annual Summer Clearance Sales …

Burger King is a very active brand on social media and Burger King France is definitely excited to be on Instagram. To celebrate the launch of their Instagram account, Burger King France created the world’s biggest virtual burger. Partnering with French digital agency Buzzman, they decided to create the world’s biggest virtual burger on Instagram. …