Social Media Marketing

The past two years have been a whirlwind for digital marketers – especially those who advertise on Facebook and Instagram. First, COVID-19 disrupted everything in 2020. Then, Apple rolled out iOS 14.5 earlier this year. Now we’re wondering what will happen with cookies across the web. For most of us, the name of the game the …

After a breakthrough year during the pandemic, TikTok has climbed the ranks to be one of the most downloaded social media apps in recent history. With a wealth of users spanning a wide variety of ages, content niches, and countries, TikTok presents a unique and interesting opportunity for marketers looking to capitalize on the app’s …

How did your Black Friday and Cyber Monday sales perform? Wondering if it’s really worth it to advertise on social media to help boost sales? Sales are expected to increase again this Holiday season, and the holiday shopping rush is something you don’t want to miss out on. The National Retail Federation (NRF) just posted their …

When you set out marketing campaigns for your startup, there’s one common piece of advice given: be authentic. So, what’s more, authentic than lo-fi content filmed on your phone and uploaded straight to Instagram without fancy equipment or a high budget? For most consumers, nothing. Lo-fi content, otherwise known as low-fidelity, means it requires little …

To anyone who has had to plan and execute a social media strategy, you understand how hard it is to stay on top of the ever-changing social media landscape. Social networks are constantly rolling out new features, and it’s important to distinguish passing industry fads from trends that can spur growth. In this post, I’ll …

The social media landscape is constantly evolving. A few years ago, you might have gotten away with simply posting on your brand’s Facebook and Twitter pages once or twice a day. These days, you need to be able to develop a strong social media content strategy, execute it, and track its performance.  Naturally, that takes …

TikTok is currently the fastest growing social media platform of all time, with over 1 billion monthly active users worldwide. TikTok isn’t only for Gen Z’s or younger millennials, anyone can use it. Users of all ages are joining TikTok and loving it! If you’re a brand and want to learn the perfect marketing strategy …

In a digital world filled with constant change and disruption, it’s essential to diversify your advertising strategy and keep ahead of the trend. Youtube pre-roll ads are the unlikely social/PPC cross-over swooping in to save the day from iOS14. What Are They? Falling into the Google ads platform family, you might think of Youtube pre-roll …

“I have been on Instagram for several years, and there is still no progress.” “I do everything like bloggers do, but my reach is zero.” And stuff like that… The number of complaints that promotion on Instagram does not convert to profit proportional to the number of followers. To achieve success in promotion on Instagram …

With accelerating the shift toward digital, social media and eCommerce has become an inseparable duo as inbound marketing strategy. We have covered a flow for you on how to boost your sales with the help of social media marketing tools for ecommerce industry. Let’s have a look! Whether your eCommerce business is small or enterprise …