Social Media Marketing

After a rather embarrassing revelation into how Facebook was using and storing user data, they were quick to react. Facebook soon announced they would be shifting focus away from fake news and returning to “what made Facebook good in the first place”. Zuckerberg & co have introduced a new algorithm to show more content from …

Marketers are on the lookout for inspiration everywhere they go. Following your favorite brands online would be the simplest way to get new ideas. With the ever-growing amount of platforms available, it’s not about just creating a profile, you have to build a strong and distinct digital strategy. Establishing a robust strategy is not an …

Instagram has proved to be the leading digital marketing platform over the last few years, and its marketing value only continues to grow. Instagram user engagement with brands is 10 times higher in comparison to Facebook, and 84% higher than Twitter. As much as 80% of Instagram users follow brands, 70% of the most popular …

Introducing Instagram brands that stand out and promote their products in a creative, entertaining way. The use of the creative potential of a wide range of media and collaborative relationship between content creator and audience are important facts to empower online audiences. It’s best to learn from other creative brands that are already crushing it …

Social media is used by about 3 billion users worldwide and it means each of them has at least one account in a social network. Let’s take Instagram as an example. Individual users, celebrities, businesses, bloggers – all of them tend to set up their social media presence there to gain more popularity and engagement. …

With 319 million monthly active users that, between them, are sending out 500 million tweets every single day, Twitter is one of the leading social media platforms and Twitter marketing is becoming more popular accordingly.  It’s safe to say, then, that there are a lot of people using the platform—but are they using it for …

To help keep your business organized, here are 10 rules for successful social media management. Social media continues to play an increasingly important role in marketing because businesses have the opportunity to create a unique relationship with their target market. It’s important to utilize these platforms because they help increase brand awareness. However with so …