Social Media Marketing

Instagram’s popularity continues to grow exponentially, with 700 million active users in June 2017 up to a staggering 1 billion in June 2018. 2018 was a stellar year for Instagram, which made several moves to be more appealing to both users and brands. Except for one end-of-the-year fail, where a test letting users tap through …

I used to work in an agency. I remember we were always excited to create someone else’s Instagram Marketing Strategy but overwhelmed and never had the time to do it for ourselves. It was one of the biggest challenges we had. In fact, many agencies struggle with having a website not optimized and no social …

Instagram is popularly known as a social networking and photo sharing platform which is widely popular amongst the teens and young adults. We all see Instagram in that light. However, it is also a great platform for generating B2B leads. Here are some of the statistics that will prove that you should start seeing Instagram …

Social media marketing is an ever-changing realm. There is a lot to keep up with such as rapidly changing algorithms, new features, best practices and strategies on every platform. The internet is a great place to meet brilliant marketers, who share great amount of information through social media marketing articles, all for free. For marketers, …

When Snapchat first came out, teenagers all over the world flocked towards it and spent most of their time using the app and sending pictures of themselves to friends and strangers alike. If you go and check them now, you would see them using Instagram for the most part and using features that Instagram copied …

Whether you’re a fan or not, the vertical video trend will only keep growing. In the fast-paced, fragmented way we consume content, turning a phone sideways or holding it with both hands isn’t worth it (people hold their phones vertically 94% of the time). You watch videos to occupy the space when you’re not mentally …

Instagram is a 100% visually-based and a free social network for all users. It contains billions of inspiring photos and videos. Even if your contents include few descriptions, hashtags or location, each will still be visually based. Instagram has evolved into a perfect visual platform for agencies; every digital agency should be making the most …

All contemporary marketing guides tell you the same thing: focus on social media. 73% of U.S. adults use YouTube, and 68% of them use Facebook. ¾ of those Facebook users access the platform on a daily basis. 78% of 18- to 24-year olds use Snapchat. Those are only part of the latest stats about social …

Instagram ranks among the best social media platforms that engage its users on a visual level. If you are interested in creating a reciprocal connection, Instagram is where you need to be and Instagram bio has an important role for your first impression. By creating an interactive link in your business bio, you are likely …

With the ever-increasing rise of digital technologies, the marketing landscape has changed a lot in recent years. One of the most significant disruptors continues to be social media, along with the new tools and techniques that can help you target and define your audience even further. Even with the recent data scandals, social media still …