SEO & SEM

It’s an irony of search engine marketing. The more we improve the granularity of our search targeting, the more our customers’ searches seem to become more generalized. After all, “near me search” sounds about as general as you can get. Google has trained many searchers to be lazier since the results become geo-customized without the …

Keyword research and analysis methods are the most important, valuable, and high return activities in the search and content marketing fields. Keyword research should be the basis of any online marketing campaign. Search engines want to rank the most credible, comprehensive resource for a given keyword term. Ranking for the right keywords can make or …