SEO & SEM

When you hear people discussing ongoing SEO content, there’s a good chance they’re talking about blogs. In fact, blogging is such a fundamental part of inbound marketing best practice that, at this point, it’s scarcely worth disputing. There are plenty of good reasons for this, but the most important is SEO. Google likes websites that …

With the rise of businesses investing in SEO and Google’s continuous algorithm updates, the digital sphere is now more competitive than ever. As a digital marketer, you need to constantly look for new ways to boost your site’s exposure. This means keeping pace with the latest SEO trends, identifying your site’s weaknesses and improving them …

Smart people learn from others’ mistakes and achievements. This also holds true for brands willing to reach success, learning from their competitors’ experience. A proper competitor analysis allows you to elicit their strengths and weaknesses as well as compete on link building and content strategies to overtake them and to develop your inbound marketing for …

Local SEO can be tricky enough for any business, but throwing multiple locations into the mix adds a whole new layer of complexity. Whether you’re a local chain with footprints in a few nearby cities or a major brand with hundreds of stores across the country, you want each one to receive the online visibility …

Many global brands that are already well established in saturated markets such as North America and Europe continuously look for new opportunities around the world to expand, typically tapping into growing economies such as those in the APAC region or the BRIC countries (Brazil, Russia, India, China). Of course, given the size, potential, and relative …

Testing landing pages? We put together a list of essential Google Analytics landing page tools, reports, and features to make sure any landing page testing program is properly measured. Don’t miss out on these features. 1. UTM Parameters In order to properly track any campaign in Google Analytics, ensure that you’re using the proper UTM …

There are nearly 40,000 search queries typed into Google every second. These add up to 3.5 billion searches in a day or 1.2 trillion searches on an annual note. If your business’s traffic generates online via the Google search, there you’ve got some fierce competition to deal with. Since there are billions of search conducted …

If you’re a blogger and you’re not completely happy with the level of traffic being driven to your site, you need to ask yourself a simple question – is it worth investing more time in guest posting? If you’ve got your head screwed on right and you know your stuff, the answer should be a …

It’s no secret that excellent SEO is a non-negotiable for any brand in this day and age. It’s 2019, after-all: organic web traffic is everything. And trust me, 2020 will be no different. So when you’re an agency working on behalf of a brand, you know that many of your priorities lie in effective content …

Content marketing is such a crucial component to your SEO success. It can be very effective in increasing traffic, generating leads, enabling sales and contributing to SEO. Which brings us to the main question ‒ how can I use it to improve my search rankings? When done well, content marketing can contribute to boosting a …