Content Marketing

These days, an incredible amount of content is available on the internet and an increasingly dwindling amount of that is written in-house. Not enough SMEs out there have the available skills and internal resources to write professional copy, and generally it’s more valuable for their employees to focus on other, high value tasks. It’s for …

WordPress is one of the most popular choices among bloggers and content marketers. It includes thousands of plug-ins and templates powering its flexible and easy-to-use interface that saves time, money and effort. This open-source CMS platform powers even some of the most popular blogs such as CNN, The New York Times, eBay, and Mashable. This …

To stay ahead of the marketing competition, you should be one of the bests. If you run a marketing agency, digital marketing agency blogs can help you to generate fresh ideas. By following up top trends in marketing, digital media, mobile, design, user experience and public relations you can fulfill the expectancy of your clients …

Vlogging or video blogging promotes awareness of people to the products and services your business offers. While there are different ways to use vlogs for the benefit of your business, these six tips are well chosen. They all aim at making your business competitive and sustainable. 1. Develop videos that are engaging, and professional. To …

Do you run your company’s blog, maintain the content calendar, or regularly contribute articles? If so, how do you find the process of coming up with new ideas for your B2B blog? Blogging is a fundamental part of most businesses’ B2B marketing efforts, and is used to: • Engage in thought leadership • Improve SEO …

In today’s digital world, content should be at the heart of any great integrated digital marketing strategy. Valuable content adds to the overall user experience and helps you boost search engine visibility. If you invest in creating a high-quality site that contains original content, search engines will help you get more exposure, improving your site’s …

Thanks to the devices the majority of us carry in our pockets, there are more avenues to divert our attention to than ever before, each fighting to be noticed. For marketers, that’s a challenge: in such a crowded marketplace, where customers want to be in charge of curating their own experiences, how do you stand …

I feel sorry for salespeople that get no support from marketing… I talk to plenty of them who are relegated to sending out emails and pounding on the phones because they have no other choice-they’re not getting any leads or intelligence from marketing. I guess I should also feel sorry for the business leaders that …

We had a theory that the best clients to work with also got the best results. To test this theory, we created a Perfect Client Index (PCI). Last year, we invested time and resources to measure and study how our interaction with clients correlated with results. We just recently completed this year-long PCI evaluation process. Part …

The two main components that are important in content writing are coherence and cohesion. What’s the difference between coherence and cohesion? Coherence is about making your content meaningful, while cohesion makes it interconnected. The term structure means the arrangement of and relations between the parts or elements of something complex. A text consists of the …