Content Marketing

Voice search marketing tools crept into our dining rooms and kitchen tables after claiming their command on navigation. While “Alexa, play Despacito” was just considered a fad to shed some light on the day-to-day irony amidst the total absence of good music, it was pretty expressive and a disruptive marketing campaign. We might be amidst …

Instead of #FoodPorn, Storytelling videos are better content marketing methods for Restaurants.  There’s definitely no shortage of #foodporn out there, with countless picture-perfect meals on Instagram. Let’s look at using storytelling to add depth to your restaurant video content and help you stand out. These days it’s hard to escape with delicious food content on …

American poet, singer and civil rights activist, Maya Angelou, once said, They may forget your name, but they will never forget how you made them feel. While this quote holds true for everyday interactions in life, it also speaks to how brands approach marketing campaigns and how consumers react to them. Whether the emotional response …

Search Engine Optimisation (SEO) is a digital myth for many businesses, with Google updating rules and algorithms frequently, some competitors are using black hat techniques like keyword stuffing to achieve higher search engine rankings. SEO is one of the most important factors for your website (if it isn’t, it should be) and there’s a fine …

We’re living in a fast-paced world with high paced technology advancements. Along with technology, we obviously change the way we do things. In the online environment, we can notice a clear pattern that’s been happening for a few years now. I’m talking about visual content, a very frequent type of content that’s being advertised here …

In marketing, your content should aim to get into the ‘mind’s eye’ of the reader; helping them visualize a problem, an object, event, or situation without the thing being present to the senses. Creating a believable, emotional, or fantastical image in the mind of the reader is what defines great literature. It’s also what can …

Digital marketing trends are constantly evolving. If you’re an agency owner or in the marketing industry and want to stay up to date with the latest trends, news, insights, and tips, listening to digital marketing podcasts is a great opportunity to reach useful marketing resources. Marketers learn latest techniques and trends that can help them …

Technology has improved over the years, and the blogosphere has attracted so many blogs that it takes an extra effort to stand out from the crowd. Many people make mistakes when starting a blog, and if you need the blog for your business, not for personal use, you need to put many things into consideration …

Whether you work with enterprise-level clients or local specialty stores, content marketing can be a powerful tool for spreading brand awareness and driving conversions — when done right. If there’s one thing that’s true about the content marketing game, it’s that it never gives you a break. No matter how many clients you work on, …

We see internet disruptions every day. The results of which are obvious in highly visible industries, such as media and publishing, music, consumer products, advertising and more. It has also affected the way B2B companies go to market. Most notably, on the marketing side where advertising has become more competitive, less effective, and usually reaches …