Specialized in planning, designing and building user experiences for web and mobile, Vrrb is helping Sideline to meet their new brand identity.
Created by Vrrb, Sideline plans to bring a new aspect to the marketplace this year and requires a perfect combination of similarity and contrast. Through the repetitive phase of revamping the identity for Sideline, Vrrb performed an extensive report of existing Software as a Service apps.
With its logo of a chubby S in garnet, it can be used in 4 different backdrops and front colours, such as greyscale and coloured format. The app can help multitask and get your work planned for you, at least an easy-to-go procedure with your other tasks to ‘boost productivity across the board’.
The brand used two typefaces for the project, which are a sans-serif Mermaid and a regular Mont; simple, and coherent with the application’s theme.
Sideline brand applies recognisable chat bubbles to symbolise teamwork and collaboration. To make it clear, illustrations of super-human characters have done the storytelling process. These hyper-productive avatars demonstrate the capabilities of Sideline – a powerful tool for agencies to service their clients.
Bringing a creative and entertaining aspect for SaaS marketing, Sideline is a potential mobile help for the client-project business.
About Vrrb Interactive
Vrrb Interactive is a digital creative studio located in Hollywood, California. They plan, design, and build user experiences for web and mobile.
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