Start Up Branding for Sergii Skincare by Bellman Brand Agency

Sergii is the passion project of Serge, a self-starter who wanted to create something that isn’t just for profit and actually makes a worthwhile contribution to the world. His passion for design, product innovation, and creating something both beautiful and useful led him to skincare.

Design in a Bottle

The brandmark for Sergii plays on the styling of scientific formulas, with the two ‘i’s also representing innovation and integrity. The design is minimal, modern, and appealing.

This works hand in hand with Sergii’s ethos of being simple to understand, use and enjoy.

Pristine Packaging

The brandmark works perfectly on packaging as Bellman Brand Agency also created the labels for Sergii’s products. Each label highlights the three key ingredients you’ll find in each product, with the overall aesthetic emphasizing the scientific formulations and trusted efficacy.


Curated Content

Bellman developed a Brand Story (now their Content Guidelines service) to further convey the simple, considered, and engaging brand personality through Sergii’s words.

In every Sergii bottle you’ll find formulas that work, a commitment to quality, and something you’ll enjoy.

Bellman focussed on conveying that there is no magic potion for nice skin. But there are ingredients that are proven to work in their carefully crafted formulations.

Skincare on the Socials

Bellman helped curate a social feed that bolsters Sergii’s innovative and considered approach to skincare.
By highlighting key ingredients, implementing the brand guidelines, and creating engaging captions, they solidified Sergii as a trusted skincare brand in a saturated market.

Website Made Simple

The team at Sergii was so happy with what Bellman had delivered in design, packaging, and content, they wanted them to build their website too.

It makes sense to streamline the digital process rather than working with multiple agencies across Melbourne. So Bellman created a website that let the simple design and great ingredients speak for themselves with copy backed by their wonderful content guidelines.

About Bellman Brand Agency

As a full-service brand and design agency, Bellman Brand Agency offers everything from digital content and marketing to packaging and collateral design. All right here in Melbourne, Australia. Speak to Bellman Brand Agency’s creative team about your branding and design needs — no obligations.

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