New Website for Wind Chimes Australia by Emote Digital

Wind Chimes Australia offers high-quality, hand-crafted wind chimes, wind bells, and gongs from around the world delivered Australia-wide. They needed a new site to showcase their beautiful products. And that’s where Emote Digital came in.

A website to showcase the beauty of sound.

The Challenge

How do you sell the visual and audible experience of a product in an online shop?

The previous Wind Chimes Australia website was dated both visually and functionally, resulting in missed opportunities in the consideration and purchase of their products.

The business needed to showcase both visual and audible product attributes and offer a seamless e-commerce journey to its customers. They wanted a new website to reflect their growing offering, immerse their customers in the experience of their products and offer a superior user journey.

The Approach

It was important that Emote designed a website that felt calm, earthy, and inspirational in order to help users really experience the products on offer.

Emote worked with Wind Chimes Australia to showcase all of its products in a beautiful gallery-style shop. Customers are able to play audio of the products in use and products are categorized with filter options available to easily match users with their desired purpose. The new site incorporates a WooCommerce checkout to offer a superior experience over the previous site’s Paypal-only option. And the responsive design and development ensure users can access the site on all devices.


The Outcome

The new Wind Chimes Australia website offers users a visually and audibly beautiful and inspirational experience with responsive and easy navigation.

Wind Chimes Australia loves the sustainability and aesthetic of the site as well as the efficient usability and scalability of the backend. An increase in visitors and sales in just the first few months has seen the team very happy with the result.

About Emote Digital

Emote Digital has been delivering integrated solutions with beautiful results since 2001 offering in-house WordPress, WooCommerce, Shopify, and digital marketing services.

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