Best Customer Data Platforms
Explore some of the best customer data platforms creating a unified customer database that is accessible to other systems for marketers and digital agencies. Here’s the list of CDP to manage and organize your database easily.
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Prominent Customer Data Platforms
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns. Visit Website
Treasure Data
Treasure Data empowers companies by delivering rich customer insights that drive outstanding customer experiences. Their CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. Visit WebsiteFree Listing Tools
in Customer Data Platforms
Amperity
Amperity is a revolutionizing customer identity resolution and data management platform that provides the core customer data foundation.
Nessie
Nessie enables companies to make the most out of the data they have at their fingertips and helps them build extensive customer profiles for effective hyper-personalised campaigns.
Lytics
Lytics is a Customer Data Platform (CDP) built for marketing teams to improve business performance by connecting the right data to Lytics’ powerful AI engine.
BlueConic
BlueConic liberates marketers’ first-party data from all the disparate systems in which it exists and makes it available wherever and whenever it is required for marketing.
BlueVenn
BlueVenn is a unified Customer Data Management, compliance and customer journey orchestration platform, with analytics and machine learning, to drive highly targeted personalized engagements.
Conscia
Conscia is an intelligent Master Data Platform that empowers digital and marketing teams to power personalized experiences across all channels.
mParticle
mParticle is a Customer Data Platform for every screen to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey.
Custobar
Custobar gives you a comprehensive understanding of each of your customers and how they interact with your business - across all the channels they meet you.
Redpoint Global
Redpoint's solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated.
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns.
Acquia
Acquia is a Customer Data Platform which aggregates data from multiple channels, predicts customer behaviour and assists with outbound marketing.
Pimcore CDP
Pimcore CDP is flexible and can be easily customized or extended to develop customer management solutions.
Leadspace
Leadspace helps companies take back control of their marketing and sales data with their intelligent B2B Customer Data Platform. The platform helps customers get healthy with the most robust and open B2B data engine in the industry.
Exponea
Exponea’s Customer Data Platform ingests and analyzes all your customer data, stitches and enriches it with AI, and activates it to intelligently orchestrate personalized experiences across all touchpoints, in real-time, at scale.
CrossEngage
CrossEngage is a Customer Data Platform and offers a cloud-based solution for cross-channel marketing orchestration. CrossEngage helps you deliver a better customer experience through relevant, consistent, real-time cross-channel communication for every user.
Segment
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party data to over 200 marketing, analytics, and data warehouse tools.
Zaius
Zaius eliminates that gap by bringing customer data and campaign execution together in a single platform, empowering marketers to engineer the repeat purchase with complete control of customer data for segmentation and analysis.
NGDATA
Their AI-powered CDP and Digital Transformation Services put people at the centre of every business via Customer DNA, which continuously learns from behaviour to deliver compelling experiences for brands across the globe.
Meiro
Meiro is a Customer Data Platform (CDP) that unifies all customer and user-based data into one actionable view. Meiro's easy-to-deploy data layer connects the CRM, DMP, emailing platform, mobile apps, social platforms, IoT, all offline & online customer systems.
CaliberMind
CaliberMind is a Customer Data Platform built for B2B revenue marketers that use data, analytics, and automation to grow revenue faster together with sales.
SessionM
Customer engagement and data management platform that allows marketers to build stronger customer relations through the use of 360-degree customer profiles, dynamic segmentation, and customer scoring capabilities.
Treasure Data
Treasure Data empowers companies by delivering rich customer insights that drive outstanding customer experiences. Their CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers.
SmartHub CDP
With SmartHub CDP, you can use the entirety of your customer data to delight customers across channels and generate revenue quicker than ever before.
Simon Data
Their powerful CDP unifies all of your data across every channel and gives you the ability to run multiple simultaneous experiments to build the best possible customer experiences for your brand.
What is a Customer Data Platform for Marketing Agencies?
Choosing the best customer data platform for marketing agencies is not the easiest part. As there are many other leading CDP platforms in the market, making a choice is getting harder each day. Over the years, customer data platform tools have become a vital piece in customer data collection including personal, demographic and behavioral data.
Simply put, customer data platform software consolidates data from different customer data points and keeps them organized and easily accessible to unique needs. This detailed collection of data helps improve personalized customer experiences. The CDP platform also groups together real time customer databases across all platforms to create a unified customer profile.
Alongside the dynamic segmentation, customer data tools analyze both customer journeys and customer profiles deeply to give you better insights. Understanding your customers better will help you run successful marketing campaigns. Especially for targeted campaigns, reaching out to the right customers will be crucial.
CDP solutions mostly act as business intelligence tools. These solutions automatize the marketing systems in just the same way as they automatize the journey of data collection. Undoubtedly, this automation ability saves you time and effort. It simply holds the customer data sources for agencies to build their client profiles and nurture relationships. By using the best customer data solution, make your clients more successful.
What are the Key Criteria While Choosing the Best Customer Data Platform for Marketing Agencies?
Before you fully invest in a customer data platform software, you should check out the customer data platform capabilities first. You will probably look for some of the core features such as personalized customer experiences, data collection and management, data protection, data segmentation, easy integration systems, 24/7 accessible customer service and much more.
On the other hand, pricing would be one of the most important determining factors. Most customer data platform vendors offer free trial options alongside the paid versions. It would be better to experience the CDP platform before purchasing and see if it is compatible with your needs. You should also keep in mind that there are various free customer data platforms available in the market.
The final point consists of how the top CDP platforms integrate with other applications. As it manages a single database for customer behaviour, it should be integrated well to deliver meaningful data. CRM, eCommerce and also Help Desk related integrations definitely make the customer data platform for marketing agencies more convenient.
What are the Common Features of Customer Data Platform?
Data Investigation
Customer data platforms investigate both online and offline customer data sources through APIs. It acts like web tracking, CRM, marketing automation tools. That’s why the CDP solutions mostly get involved with CRM solutions as well. All data is transferred to the management dashboard in a way that marketers can easily understand.
Data Processing
Data processing consists of several stages such as combining, transforming, cleansing and enriching data. The system works as an operational management system. Deeply identifying data you have helps create a unified view of your business. This processing also helps eliminate duplicate customer profiles and other problems.
Real time Segmentation
Using the best CDPs, you can create dynamic customer segments and also save them to use later. Once the customer data platform software is connected with your existing tools and customer databases, you can get a unified view of your customers. You can easily generate lists of customers that have a unique quality.
Identity Resolution
Customer data platform tools gather multiple customer data points from different channels during the customer journey. These CDP solutions create only one profile although the data is collected from different customer journeys. So, identity resolution is one of the most important features that the CDP platform offers.
A Single View of the Customer
The data that comes from different data points are processed by the best customer data platforms to create a unified customer profile. These data are grouped in unique customer profiles and allow you to identify better. If you know all the touchpoints well in their journey, you can have insights about them. So, you can offer tailor-made solutions to them.
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