Best SEO Tools for Agencies
We’ve gathered the best SEO Tools to help digital agencies and small businesses track their rankings, monitor the competitors and provide relevant traffic for their website optimization.
Featured Tools
Prominent SEO Tools for Agencies
Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes get measurable results. From SEO to content to social media to competitive research and more, you can do it all in Semrush. Trusted by millions of marketers worldwide. Visit Website
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. Visit Website
BrightLocal
BrightLocal helps make local marketing simple. The suite of local SEO tools are used by 90,000+ amazing customers across agencies, SMBs, multi-location businesses, and big brands worldwide. Visit WebsiteDAN Member Tools
in SEO for Agencies
Intellifluence
Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.
Zutrix
Zutrix is a unique Google Rank Tracker Suite that built for everyone. You'll love fancy features of Zutrix and AI-Powered accuracy.
Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes get measurable results. From SEO to content to social media to competitive research and more, you can do it all in Semrush. Trusted by millions of marketers worldwide.
Free Listing Tools
in SEO for Agencies
SimilarWeb
SimilarWeb measures online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world.
Senuto
Senuto is a SaaS-based SEO analytics platform and know-how consultancy that delivers data to help you easily improve your search engine ranking through data-driven content marketing.
Siteliner
Siteliner is a free service that lets you explore your website, revealing key issues that affect your site's quality and search engine rankings.
WooRank
WooRank is an internet startup focused on providing small businesses, online marketers, and SEOs a solution to optimize, promote, and measure their websites in an automated, instant, and simple way.
Mangools
Mangools is a package of easy to use SEO tools trusted by productive SEO professionals all around the world: keyword research, Google SERP analysis, rank tracking, backlink analysis, and website analysis under one roof.
SpyFu
SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.
BrightLocal
BrightLocal helps make local marketing simple. The suite of local SEO tools are used by 90,000+ amazing customers across agencies, SMBs, multi-location businesses, and big brands worldwide.
SEOptimer
SEOptimer is a Website Audit & Reporting platform which can comprehensively review a website in under 30 seconds. Small businesses can use SEOptimer to improve their rankings and online presence.
Yoast
The mission of Yoast is SEO for Everyone. We want to give everyone the opportunity to rank in the search engines. SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
marketgoo
marketgoo helps small businesses grow and achieve online success by providing both free and paid easy SEO tools to increase traffic and search rankings.
SiteGuru
SiteGuru helps SEO professionals find and fix SEO issues. SiteGuru combines all the data from your client's website into an actionable SEO to-do list.
Ninja Reports
Ninja Reports is an effective SEO tool for website SEO audits, analysis, SEO reports, keyword reports, and more.
Rank Math
Rank Math is the ultimate SEO tool. Not only does it do magnitudes more than existing SEO solutions, but it also combines many SEO capabilities that you would only find in multiple SEO products.
SEO PowerSuite
SEO Powersuite is a desktop toolkit of 4 SEO tools — covering keywords, rankings, backlinks, on-page SEO, content, mobile SEO, local SEO, social media, analytics, and reports. The company has been in the market for 20 years and is trusted by over 20K practising SEOs.
SeoPoz
SeoPoz is an SEO platform for monitoring traffic and optimizing the tracking of your keyword range based on the Google Search Console API.
WebCEO
WebCEO SEO software offers keyword research tools, a rank tracker, a backlink checker, a partner links checker, a site auditor, visitor tracking and other web promotion features.
Ahrefs
Ahrefs is an SEO tool that crawls the web, stores tons of data, and makes it easily accessible via a simple user interface. The tool helps to accelerate the growth of organic search traffic to a website.
Silktide
Silktide gives you everything you need to make your website better, with automated accessibility testing and content optimization. They cover almost every aspect of your web presence, including content, accessibility, marketing, mobile, and speed.
DeepCrawl
DeepCrawl is the most comprehensive website crawler, providing actionable data for flawless website architecture. By identifying and monitoring key issues that could affect your SEO performance, they empower you to optimize your site for users and search engines alike.
GrowthBar
GrowthBar is built for growth that helps you outsmart your competitors. Get access to billions of keyword suggestions, keyword difficulty scores, and related long-tail keywords. Plus, track your own website’s keyword rankings and get tips on how to improve.
Sitebulb
Sitebulb helps SEOs do more complete, more efficient website audits by organising data as an SEO would expect it and including a wealth of data visualisations.
Serpstat
Serpstat was founded in 2013 as a keyword research tool and has been growing and improving ever since. An in-house software turned into an independent product that is now on its way to become a global leader.
Conductor
Conductor is a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. The platform generates customer intent insights for enterprise brands that empower marketers to compelling, value-driven content.
Netpeak
Netpeak Software develops tools for SEO specialists and webmasters, that help to solve day-to-day SEO tasks in easy and effective way.
Majestic
Majestic SEO is an SEO software tool that specializes in link analysis.
Seobility
Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section.
Long Tail Pro
Long Tail Pro is a powerful keyword research software. Long Tail Pro allows the user to generate hundreds or thousands of unique “Long Tail” keywords in a matter of minutes based on 1 single root keyword or multiple root keywords at once.
Hike SEO
Hike SEO was created for small businesses who don’t have the time to learn SEO, and don’t want to pay for expensive expert support.
Surfer
Surfer is a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization. They believe there's a better way to do SEO, without boring, manual work, but with great results.
MarketMuse
MarketMuse is a content intelligence platform that sets the standard for content quality. Our AI-powered platform increases traffic and engagement, improves productivity, and drives revenue.
Ubersuggest
Ubersuggest is an SEO tool that continues to grow and transform after being purchased by Neil Patel. The platform, once free to everyone, has transitioned to a paid model with advanced features that webmasters can leverage to “win the game of SEO".
SEO Site Checkup
SEO Site Checkup aims to make search engine optimization (SEO) easy. They provide simple, professional-quality SEO analysis and critical SEO monitoring for websites.
Nightwatch
Nightwatch is designed to save SEO professionals hours of time by making accurate ranking data more accessible and easy to export into beautiful, professional-looking reports for clients.
Siteimprove
Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. The Siteimprove Intelligence Platform empowers you and your team to create higher quality content, drive better traffic, measure digital performance.
Plerdy
Plerdy doesn’t only monitor current indicators but also compares them with the previous data. So you can track how SEO indicators change over time.
Ryte
Increase your organic traffic using Ryte Search Success, based on Google data. Analyze and monitor website rankings with more data and more extensive filtering opportunities than in the Google Search Console user interface.
Linkody
Linkody is a backlink management and 24/7 monitoring tool that helps SEO agencies, marketers, brands, and site owners work on their link building and improve their ranking in search engines.
Screpy
Screpy is an AI-based SEO and web analysis tool that helps you find the SEO health of your website and its keywords. Monitor your project's performance, fix issues, collaborate with the team on the go.
SE Ranking
SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert.
Wordtracker
Wordtracker offers a powerful Keyword tool that gives you the data to improve your search rankings, attract high levels of targeted visitors to your site, and raise conversion rates.
Keyword Tool
Keyword Tool is one of the world's most popular tools for digital marketing used by millions of individuals and companies from 227 countries around the world including Microsoft, Airbnb, Amazon, Xiaomi and many more.
Unamo
Unamo provides clients with daily keyword rankings for both mobile and desktop searches, an on-page optimization checker, reports, and a comprehensive competitor analysis.
Botify
Botify provides a really good crawler in terms of data reliability and crawl speed. Get insights from each stage of the organic search process, save time and mitigate risk with prioritized actions and alerts, and maximize resources by automating critical SEO tasks.
AnswerThePublic
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.
ContentKing
ContentKing is a cloud-based service that provides real-time SEO auditing and change management to improve and maintain search engine visibility.
RankTracker
The all-in-one platform for effective SEO Research keywords, analyse the competition and track your search engine ranking all with a single, powerful platform.
Searchmetrics
Data-driven marketers value Searchmetrics for its ability to deliver the predictable success that enables them to reach their search and content goals. Searchmetrics and its clients share a belief in the power of insight and an understanding that data make decisions better.
Alexa
Alexa's suite of intuitive analytics products transforms data into meaningful insights that lead to competitive advantage for your company. At Alexa, they focus exclusively on delivering the richest and most meaningful analytics tools for our customers.
Moz Pro
Moz is a source of robust, reliable data, with accessible training and easy-to-use tools to help SEOs. They develop inbound marketing software, provide robust APIs for link data, and hosts the web's most vibrant community of online marketers.
Screaming Frog
The Screaming Frog SEO Spider is a small desktop program which spiders websites' links, images, CSS, script, and apps. It also fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues.
Clearscope
Clearscope is one of the best-in-class SEO content optimization platform that drives search traffic. Their streamlined tools simplify SEO writing so you create first-rate content that ranks.
rankingCoach
rankingCoach is software that small businesses can use to optimize their websites for search engines. It analyses the website, determines an optimization strategy and assigns simple tasks to the users helping them in SEO.
What Are SEO Tools?
SEO tools help investigate the potential of your website’s ranking on search engines. These tools for SEO also identify the issues that affect your website search rankings. By doing that, SEO software lets you gain more visibility in the SERPs. Considering that search engine strategies can change at lightning speed, SEO reports are important to keep up with these changes.
This is the era of everything digital. A simple search can bring loads of information about brands, products, and everything within seconds. So, as an SEO agency, it’s imperative that you establish a robust online presence for your clients. To improve their visibility in the SERPs and to drive more sales, they need to get help from SEO software for agencies. However, the world of SEO offers a wide range of solutions but the key point here is to find the most suitable one for you. So, now it is time to explore the best SEO tools for agencies.
An SEO agency offers a variety of solutions in content marketing, competition analysis, technical SEO, local SEO and link building. Once these solutions implement well to the clients’ strategies, that will help improve their online presence immediately. The solutions only make sense if the improvements are reported directly to each client. Reports are also vital for detecting SEO issues before negatively impacting organic search results. On the other hand, if these reports are arranged manually it will increase the risk of making mistakes and will also be time-consuming. So, it would be better to get help from the SEO reporting tools for SEO companies at some point.
What Tools Do SEO Agencies Use?
As each agency has different needs, there would be no specific answer to this question. There are essential features we have mentioned above that every SEO agencies need. If those meet your agency requirements, you don’t need to look for advanced SEO software solutions. So, the first thing first is to understand and identify your needs.
Needless to say, using SEO tools can give you extensive insights into SEO metrics. These help increase brand awareness, online visibility, improve page speed, boost sales, and increase ROI. With the SEO audit feature, you will find your SEO issues like broken links, the number of backlinks, and referring domains.
What Is the Best Free SEO Tool?
The market is flooded with numerous types of SEO software, offering support for auditing, tracking, and reporting. On the other hand, agencies of all sizes are in search of the right SEO tools. Luckily, there are solutions that appeal to any kind of need. For example, Google Search Volume would be one of the best free keyword research tools. Then, Google Analytics would come as it is the best and most used tool for digital marketers. The world of SEO software for agencies also offers paid solutions as well.
So, it can be overwhelming to find the perfect one for your digital agency or business. However, if you begin by analyzing your corporate needs and prioritizing what your team requires in order to be successful, you can find the best SEO tools for agencies accurately.
Therefore, it’s essential to look at the following key features of SEO tools for agencies before investing in one.
Key Criteria to Consider The Best SEO Software For Agencies
Comparing Pricing Plans
SEO tools come with huge benefits, but they also come with hefty price tags. Knowing what your budget is can make it that much easier to find the best tool that you can afford. You should define what you need and review the packages that SEO software offer carefully. There are also numerous best SEO tools for agencies that offer free features as an addition to the paid ones.
Checking For Main Features
There are unlimited features offered by SEO tools. But since SEO is still an evolving science, innovative features are constantly rolling out. Use this opportunity to find gaps in your current SEO campaign. Get help in crucial areas such as keyword strategy, track presence in snippets, automatically track SEO errors, etc.
Reporting KPIs
SEO software for agencies should provide comprehensive SEO reports for their clients. Tracking the right SEO KPIs helps you improve your SEO strategy over time and also measures the success of your SEO and digital marketing efforts. If the tool visualizes and customizes the data, it will make it easier for their clients to understand as well.
Scalability
Scalability is important to any agency as it gives them the flexibility to meet their ever-changing needs. So, it is better to check before investing in the best SEO tools for agencies if it can expand its abilities by integrations or custom features. Providing a mobile app or plug-ins would also be beneficial.
Accessible Customer Service
You can encounter a problem with an SEO tool at any time. Reaching out to customer service should be easy. More importantly, you should be able to resolve the situation immediately. It is better to select an SEO tool that offers round the clock customer service to ensure your website is always running optimally.
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