Best Marketing Reporting Tools
Explore the best marketing reporting tools for small businesses and Digital Marketing agencies. Choose the one which best suits your needs.
Featured Tools
Prominent Marketing Reporting Tools
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. Visit Website
Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes get measurable results. From SEO to content to social media to competitive research and more, you can do it all in Semrush. Trusted by millions of marketers worldwide. Visit Website
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform. Visit Website
Coact
Digital marketing reporting made easy with all your marketing data in one place. Your clients pay you to do their marketing, not slave away for hours creating reports. Get all the detail and quality without compromising your time. Get it with Coact. Visit Website
Plezi
Plezi One is a free software that allows B2B companies to boost the amount of prospects generated through their website and helps them understand how their marketing is performing. All this, without needing any technical skills! Visit WebsiteDAN Member Tools
in Marketing Reporting
Productive
Productive is an end-to-end platform for agency management. Our tool’s main objective is to provide agencies and service providers with a complete and real-time overview of their business.
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes get measurable results. From SEO to content to social media to competitive research and more, you can do it all in Semrush. Trusted by millions of marketers worldwide.
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.
Justuno
Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers.
Improvado
Improvado helps marketers, analysts, and agencies drive ROI by consolidating all their marketing data in one place. Businesses get a holistic picture of their advertising efforts by streamlining data from Google, Facebook, Instagram, Twitter, and 200+ other sources.
Coact
Digital marketing reporting made easy with all your marketing data in one place. Your clients pay you to do their marketing, not slave away for hours creating reports. Get all the detail and quality without compromising your time. Get it with Coact.
Plezi
Plezi One is a free software that allows B2B companies to boost the amount of prospects generated through their website and helps them understand how their marketing is performing. All this, without needing any technical skills!
Infobip
Businesses must now, more than ever, be flexible and available over their customers’ preferred communication channels while also delivering a personalized experience throughout the entire customer journey.
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.
Kumulos
We help Agencies drive better results for their clients. Our fully white labelled software platform allows you to help your clients drive greater interaction, engagement and retention of website visitors and mobile app users.
Free Listing Tools
in Marketing Reporting
deepdivr
The deepdivr platform helps businesses and agencies increase social media ROI. The platform helps well-known companies and agencies spending less time on monitoring and reporting on campaigns.
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns.
Comscore
Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence.
Jess
Jess is marketing agency reporting software that completely automates reporting for SEO, Google Ads, Facebook Ads, and Microsoft Advertising clients by sending the information they want to know directly to their inboxes.
Cluvio
Cluvio is a cloud analytics platform for startups and SMEs that allows creating interactive dashboards based on SQL and R and share them within your team.
Measureful
Measureful pulls your digital marketing data together, analyzes, and reports on your top stories every week and month. Simple, insightful reports help marketers focus on the important points across all channels.
Act-On Software
Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle.
Reportei
Reportei is a tool that connects different channels in a single digital marketing report: Instagram, Facebook, YouTube, LinkedIn, Google Analytics, Google Ads, Mailchimp, RD Station, and more.
Reportz
Reportz is a reporting tool designed to save you time and money on periodic reporting tasks trough utilization of interactive dashboards.
Datapine
RIB Datapine is one of the leading BI software companies that has developed a scalable SaaS tool and revolutionized the way businesses interact with data, suitable both for advanced analysts and average business users.
Cyfe
Cyfe is an all-in-one dashboard software that helps you monitor and analyze data found across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, Twitter and more from one single location in real-time.
Databox
Databox connects all of your data in one place, visualize performance trends, monitor progress toward your goals, make more informed decisions, collaborate and report as you go with custom views and deep-dives for each function in your organization.
GoodData
GoodData is revolutionizing the way companies are providing analytics to their customers and partners. They provide access to business reporting, dashboards, and ad analytics that is timely, relevant and customizable.
Windsor.ai
Windsor.ai helps marketers to increase sales through AI technology and measure the impact of their marketing spending quantitatively.
Trevor.io
Trevor.io makes it easy for everyone on your team to get answers from data and create beautiful charts. A little bit like Excel, but for databases, Trevor.io lets you manipulate your data in an unlimited number of ways
Panintelligence
Panintelligence is a three-in-one single solution, combining BI with intuitive reporting and predictive analytics.
Mode
Mode's reports and dashboards are the building blocks you need for data exploration, collaborative analysis, and impactful decision-making.
ReportGarden
ReportGarden helps online ad agencies create analysis and performance reports for their clients. They do this by linking with their AdWords, analytics, bing ads account using APIs, and loading data into their reports.
DataHero
DataHero is a leading cloud business intelligence software platform that specializes in data visualization and data dashboards.
Dasheroo
Dasheroo Business Dashboards - Track all of your important KPIs for overall business analytics, web analytics, email marketing, social media, marketing and sales, in one great-looking free business dashboard.
Octoboard
Marketing Agencies save time and win clients by building automated reports and white label client portals. Octoboard sends out reports to clients and hosts client portals with data from over 70 marketing platforms - SEO, PPC, Social Media, Email Marketing, and much more.
DashThis
DashThis helps digital marketers and agencies everywhere by providing an awesome, easy-to-use, and attractive dashboard tool so that marketers can stop wasting time gathering data, and instead do what they do best: make decisions based on that data.
Pudding.ai
With Pudding.ai you can easily improve creative strategies for future ad campaigns, get real-time insights for all your ads creative and share data between your media & creative teams.
Crazy Egg
Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks which are the strongest indicators of visitor motivation and desire.
Locowise
Locowise is tailored to help you manage and report to multiple clients. The reports are customizable in terms of metrics, allowing you to create market campaign-specific audits.
Swydo
Swydo is a powerful reporting and monitoring platform for online marketers that is easy to use. Swydo generates automated reports of your consultant's accomplishments.
Clicdata
ClicData is a leading provider of cloud-based dashboard systems that are designed to improve business efficiency through better reporting.
Logi Report
With Logi Report, you can easily build custom reports for seamless embedding without any coding, while achieving secure high performance and efficient distribution.
Klipfolio
Klipfolio is the new way everyday people and their teams make informed decisions, backed by data. Klipfolio is a data analytics cloud app for building and sharing real-time business dashboards and reports on web browsers, TV monitors and mobile devices.
Marketing Miner
Marketing Miner is a data mining tool for true SEO specialists, with components for keyword analysis, search engine position measurement, and more.
DataMyth
DataMyth is a solution that helps marketers focus on providing better value to their customers by delivering the right set of analysis & insights to make decisions.
Grow
Grow is the #1 business intelligence dashboard for small and medium-sized businesses. Grow makes it easy and affordable to visualize and share your business performance in real-time by uniting data from hundreds of sources.
Beckon
Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs.
Megalytic
Megalytic is used by digital agencies, marketers, and business owners for faster, more insightful, and better-looking analytics reports.
Bombora
Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research.
TapClicks
TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting.
Chartio
Chartio is a cloud-based data exploration solution for all. Easily connect your data and create powerful dashboards in minutes.
Marchex
Marchex is a leading conversational analytics company that connects the voice of the customer to your business. They deliver AI-driven insights and solutions to help companies find valuable customers across voice and text-based communication channels.
Supermetrics
Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 10% of global ad spend is reported through Supermetrics.
BetterMetrics
With BetterMetrics, you can automatically export your digital marketing data from Google Ads, Facebook Ads and Bing Ads to a live Google Sheets spreadsheet, so you always know exactly how much you've spent.
Tableau Software
Tableau Software helps people see and understand data. Offering a revolutionary new approach to business intelligence, Tableau allows you to quickly connect, visualize, and share data with a seamless experience from the PC to the iPad.
Looker
The Looker Platform for data delivers insights to user workflows, allowing organizations to extract value from their data.
NinjaCat
NinjaCat is a scalable reporting platform built for agencies, media companies, and multi-location brands. They enable you to connect all your marketing data sources into a single platform, build and automate reports and dashboards.
DemandJump
DemandJump is making the future of data-driven marketing a reality. With prescriptive cross-channel analytics and algorithmic attribution modelling, you'll finally get the whole story.
Slemma
Slemma is a reporting tool that enables users to create simple, easy-to-use and dynamic data reports from multiple data sets. With one login you can have all your key data at your fingertips in an easy to customize the dashboard.
How to Choose the Best Marketing Reporting Tools?
As every business has a single set of requirements, marketing reporting software plays a vital function in business maintenance. Data sources don’t have to be a nightmare in the digital marketing world. That means we should get the help of reporting tools against today’s data overload. It builds a marketing reporting dashboard and deep analytics reports of the most important marketing KPI’s, ROI, trends, strategies and marketing campaigns.
Moreover, most of the reporting software lets you combine all marketing data from Google Analytics to Facebook Ads. Simply, it allows you to keep track of all your marketing data like basic email marketing activities, automation, social ads etc. So, you can save hours of work and smooth your reporting process. While these tools save you time, there is another key point you should keep in your mind which is accuracy. We can make mistakes, we’re all human right? But your automated reports don’t have this chance as they will affect your budget directly.
Another point is if you’re an agency that wants to create monthly agency client reports using these marketing reporting tools for agencies, your main concern would be their automation system. As they create clients reports automatically, it will both cut the budget and increase the productivity of your agency for sure.
Lastly, marketing reporting will guide you on where to focus and effort in marketing. To proceed more accurately in this competitive environment, you should pay attention to your business goals and determine if there’s something wrong. In this case, reporting the right marketing metrics with the right marketing reporting tools will save your business.
Key Criteria to Evaluate Marketing Reporting Tools
User Experience
Before investing in a marketing reporting tool analyze the benefits that it can bring to your business. You can search for several things in advance like does it have easy-to-use features, do users can easily interact with or does the interface is user-friendly. Since you invest your time and money in it, you should obtain an efficient experience.
Benefits
Marketing reports show does it worth your efforts, how accurate your reports are and what key points you should focus on to generate sales-ready leads. While they’re doing these, also save you time and money. Some focus on limited features, some provide various benefits in all-in-one software. So, it’s up to your business needs.
Integration
Every data can be reported but more importantly where you can access this data from. This data can be transferred from social media, Google Ads or PPC advertising. If you would like to access this type of data from different platforms, you should check before signing up how it is integrating with other tools.
Pricing Policy
Most of the tools have variable pricing range according to the number of dashboards or users. If you’re an individual, you don’t want to pay for access to other dashboards but if you’re a team you should consider unlimited plans with pro features on a monthly basis. Also, if you’re more into trying before the payment, you should consider tools with a free trial version.
Customer Service
In terms of the developments in the digital marketing world, most software has started providing 24/7 customer support or live chatbots. Of course, some haven’t yet. If you’re dealing with the data, things can go wrong at any time and you need to get support immediately. For this reason, great, friendly and on-time customer service is vital.
References
It’s always nice to see how many businesses use any marketing reporting software, how many of them are happy-users or how long they have used the software etc. Getting answers to at least one of these questions will give you insights into how the software performs.
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