Best Media Planning Software
Media Planning Software helps agencies, marketers, advertisers and media owners deliver perfect media plans. We’ve compiled a list of the best Media Planning Software to efficiently organize and track the media plans and media plan workflow between brands and agencies.
Featured Tools
Prominent Media Planning Software
Mediatool
Mediatool is a marketing optimization platform for brands and agencies. Use it to get a great overview of all your marketing activities, campaign plans and yearly summaries in one place. Visit Website
Bionic Advertising Systems
Bionic Advertising Systems provides media investment management software including media planning, media buying, project management, and performance monitoring. Visit WebsiteDAN Member Tools
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Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
Free Listing Tools
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Marketing Evolution
Marketing Evolution brings together advanced analytics and cloud-based software to support message exposure at the person-level, across all media, and in-campaign.
FreeWheel
FreeWheel’s Strata Platform offers an automated, streamlined, and accountable media-buying process.
Mediatool
Mediatool is a marketing optimization platform for brands and agencies. Use it to get a great overview of all your marketing activities, campaign plans and yearly summaries in one place.
ADvendio
ADvendio efficiently manages all advertising media buying and selling with Salesforce powered ad management software. ADvendio enables users to buy and sell more advertising across linear, digital and combined deals.
Bionic Advertising Systems
Bionic Advertising Systems provides media investment management software including media planning, media buying, project management, and performance monitoring.
Comscore
Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence.
Telmar
Telmar is advertising and media software, providing the most influential agencies, media owners and planners with tools to help create, plan and predict the most successful media campaigns.
AdQuick
AdQuick enables data-led OOH media planning powered by robust datasets and proprietary tools, facilitates fast and efficient campaign execution.
SQAD
Empowering research, review, planning, management, and reporting across all your media strategies; including network, local, & cable television, radio, out of home, and internet channels.
BluHorn
BluHorn is an all-in-one online source for daily news and cutting-edge trends tailored to and about digital and media marketing agencies.
Quantcast
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online.
MediaPlanHQ
MediaPlanHQ is an online media planning software that efficiently organizes & tracks the media plans, operations, and requests of your marketing team without the chaos of spreadsheets and emails.
BriefBid
Evaluate tailored proposals from media vendors and publishers to secure the best rates, placements, and services.
RedTrack.io
RedTrack.io is a SaaS platform that solves growth-related challenges in media-buying through sophisticated and big-data-ready technology.
What are Media Planning Tools?
Media planning software simply helps mostly marketing and advertising agencies search for the best way to reach their target audience within their budget. Getting help from these smart tools for media planning ensures agencies deliver powerful media plans with the right media strategy for each client. By using the best media planning software, conduct your entire media planning and buying on one single platform.
Media planning software for agencies simplifies every step of your planning process. You can edit and manage each client’s media flowcharts easily while gathering all information related to their advertising campaigns and media platforms. Most media planning tools allow you to visualize media plans to make your job easier while presenting the media mix to your clients in a timely manner and tactics.
Who Needs to Use Media Planning Software?
Basically, media planning software is designed for media agencies, advertisers, publishers, marketers and media owners. They can create media plans with beautiful flowcharts, organize the media planning resources according to the target market, track the submitted offers for each client in real time.
Keeping all media-related information and consolidating client data in a cloud-based platform saves you time. Digital media planning tools also increase agencies’ overall productivity with streamlined media plan delivery and give agencies a chance to collaborate better with their clients.
Luckily, the market covers all types of media planning tools from all-in-one solutions to tools that appeal to a single purpose. No doubt that all in one planning tools are preferred most rather than the others. It combines planning, execution, tracking and reporting processes for advertising campaigns.
If you are still undecided about which media planning tools work best for you, it would be better to consider free tools or tools that have a free trial option. Without fully investing, you can enjoy the benefits media planning software provides and have a logical idea of the software. The listing above-mentioned contains both media planning software free and paid ones. At the end of the day, your business needs matter most.
Key Benefits of Using Media Planning Tools for Agencies
Get an Overview of Advertising Budget
Planning your advertising budget beforehand is a must. Setting a planned advertising budget with media planning tools for your agency depending on your business-level gives you an overview of the resources.
Visualize the Data
Visualizing every single detail of your advertising data can make your job easier while presenting them to your clients. They can get an overview of promotions and advertising campaigns in different advertising channels at first glance.
Collaborate Better with Teams
You should look for planning tools that offer powerful collaboration abilities to the entire marketing team. As remote working is going wider and wider, it would be great for keeping all of your marketing team members up to date at all times.
Analyze & Create Reports
Measuring the success of your business is only possible if the analyzing system works well at back. In order to take the right actions at the right time, media planning software must provide powerful reporting features.
Set Reminders
Media planning tools gather all information about your clients. These tools allow you to set reminders for upcoming meetings, payouts, requested documents etc. to prevent any missing points in your media strategy.
Store Advertising Documents
Media planning software keeps relevant documents that are needed to summarize advertising activities such as proposals, confirmations, invoices, emails and much more. This allows you to reach out to the documents for each client easily at one steady place.
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