Best Marketing Automation Tools
We’ve gathered some of the best marketing automation tools that help to make it easy to track the repetitive tasks of your marketing teams. Explore the best ones whether you’re a small business, digital agency, and enterprise.
Featured Tools
Prominent Marketing Automation Tools
Copper
Copper is the easy-to-use CRM for small businesses that need to manage more sales leads & grow customer relationships—but don't have time for data entry, repetitive admin tasks, or complicated tools. Visit Website
Channable
Channable is the ultimate PPC & Feed Management automation solution for digital marketing agencies and brands. Powerful enough to create, enrich, optimize, and export your clients’ Product data feeds to 2,500+ ad platforms, marketplaces and affiliate platforms. Visit Website
Plezi
Plezi One is a free software that allows B2B companies to boost the amount of prospects generated through their website and helps them understand how their marketing is performing. All this, without needing any technical skills! Visit Website
Hubspot Marketing Hub
With Hubspot Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Visit Website
Justuno
Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers. Visit Website
Omnisend
Omnisend is the all-in-one eCommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales. Visit Website
Constant Contact
Constant Contact is a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business. Visit WebsiteDAN Member Tools
in Marketing Automation
Justuno
Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers.
Copper
Copper is the easy-to-use CRM for small businesses that need to manage more sales leads & grow customer relationships—but don't have time for data entry, repetitive admin tasks, or complicated tools.
Channable
Channable is the ultimate PPC & Feed Management automation solution for digital marketing agencies and brands. Powerful enough to create, enrich, optimize, and export your clients’ Product data feeds to 2,500+ ad platforms, marketplaces and affiliate platforms.
Coact
Digital marketing reporting made easy with all your marketing data in one place. Your clients pay you to do their marketing, not slave away for hours creating reports. Get all the detail and quality without compromising your time. Get it with Coact.
Infobip
Businesses must now, more than ever, be flexible and available over their customers’ preferred communication channels while also delivering a personalized experience throughout the entire customer journey.
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.
Kumulos
We help Agencies drive better results for their clients. Our fully white labelled software platform allows you to help your clients drive greater interaction, engagement and retention of website visitors and mobile app users.
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
WASK
WASK is an all-in-one digital marketing software that users can connect their digital ads accounts to one single platform. With WASK, all advertises are created, published and managed easily from a single platform. With unique smart solutions of WASK, advertisements process are planed and changed automatically as users want.
Plezi
Plezi One is a free software that allows B2B companies to boost the amount of prospects generated through their website and helps them understand how their marketing is performing. All this, without needing any technical skills!
POSTOPLAN
POSTOPLAN is a smart automated social media and messengers marketing platform, that allows you to create, schedule and promote content.
Free Listing Tools
in Marketing Automation
Listrak
With Listrak, you can observe the complete Customer Journey and access seamless integration within the Listrak platform to make insights actionable through segmentation, automation and orchestration.
Act-On Software
Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle.
Funnelfly
Funnelfly makes it easier for startups and marketers to close more deals and grow faster through quick onboarding, email copy templates, and easy integrations.
GetResponse
GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Also, including landing pages, webinars, and marketing automation.
Keap
Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small businesses serve more than 200,000 users globally with Keap products. For a limited time, save 50% off your first 3 months!
Marketo
Marketo, an Adobe Company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.
Trapica
Trapica makes it easier for marketers to target the right audience on social and search advertising campaigns.
Platformly
Platformly is a suite of tools for multi-channel marketing automation. From capturing and nurturing leads to turning them into customers and raving brand advocates.
Outfunnel
When marketing and sales are tightly aligned, magic happens. That’s Outfunnel—marketing automation, deeply integrated with your CRM to drive revenue.
AdRoll
Powered by machine learning and more than a decade of data, the AdRoll Growth Marketing Platform serves as mission control – unifying all data, channels, and measurement – so over 37,000 D2C brands can reach the right customer at the right time.
ManyChat
ManyChat empowers businesses to create Facebook Messenger bots for marketing, sales, and support, helping to grow ROI and revenue.
Constant Contact
Constant Contact is a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.
dotdigital
dotdigital’s easy-to-use Engagement Cloud combines powerful technology with passionate people to deliver an unbeatable service. Their aim is to empower marketers to achieve their goals in faster and smarter ways.
Jepto
Jepto is an analytics and automation platform that helps you automate tasks and data analysis. Monitor your sites and marketing data across all channels in one place.
Mautic
Mautic community believes in giving every person the power to understand, manage, and grow their business or organization. Mautic is focused on helping this belief become a reality by getting powerful marketing automation software into the hands of everyone.
Altcraft
Altсraft is an omnichannel marketing platform. It automates your customer's journey., personalizes all digital communications with customers in email, SMS, mobile push and web push channels.
Omnisend
Omnisend is the all-in-one eCommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.
LeadSquared
LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely, to people, marketing activities, lead sources, products, and locations.
VBOUT
VBOUT is an adaptive, all-in-one marketing automation platform for any business. The platform includes email marketing, marketing automation, lead management, social media management, landing page builder, and comprehensive analytics
OptinMonster
OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective opt-in forms that are guaranteed to maximize your growth.
Kizen
Kizen is the first platform to seamlessly integrate and coordinate the essential sales and marketing technologies so companies can grow smarter, save time, and deliver personalized experiences customers love.
Thrvy
Thrvy is marketing automation software for small businesses to trigger their targeted campaigns and never forget to follow up again.
Hubspot Marketing Hub
With Hubspot Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.
Drip
Drip is the CRM Salesforce didn’t build. The first Ecommerce CRM - ECRM - is built to drive sales, not sales teams. Build personal, profitable customer relationships at scale—with Drip.
Pardot
Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.
SharpSpring
SharpSpring is a cloud-based automation platform for marketing agencies and small to mid-sized businesses that rival top competitors with its features, functionalities, and performance.
Customer.io
Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. They use real-time data to help you deliver the right message, like sending a reminder over SMS or the perfect onboarding email.
Ontraport
Ontraport is the CRM software that meets automation to power your marketing, sales, and business systems all in one place.
Automizy
Automizy is an easy email automation. They help SMBs convert leads to sales with our intuitive, insightful and ingenious platform.
How to Choose the Best Marketing Automation Tools?
In the digital marketing world, successful campaigns rely on highly targeted marketing by delivering the right message to the right person or business at the right time. To make this delivery more effective, marketers need to have well-automated marketing systems. So, are you planning to integrate this automation into your marketing strategy?
A great marketing automation tools definition would be it is software that helps businesses target their customers effectively and manage marketing-related tasks automatically.
Why should I use marketing automation?
Online marketing campaigns and sales-related activities need to be organised, managed and tracked effectively. Preventing any revenue loss and in order to maintain a healthy life cycle of each marketing campaign, using a marketing automation system is a must.
51% of companies are using marketing automation solutions and this number is exponentially growing. Especially B2B companies are more likely to tend to use automation systems to manage complex business processes. Automation makes marketing less time-consuming and easier to manage. There are many automation tool options we listed above that cover free & paid solutions and also marketing automation tools for small businesses and each with its own features and benefits. These solutions help improve your marketing channel with trigger actions, automated workflows, drag and drop the emails, lead scoring, lead nurturing, and email campaigns in your inbound marketing strategy.
What is included in marketing automation?
Marketing automation contains both marketing and sales-related tasks. Simply put, while the automation system automatically manages targeted customers by reaching them across emails, messages or social platforms, at the same time it works for increasing revenue and maximising efficiency on the sales side.
Plus, these automation tools are used as an email marketing tool to send follow-up emails to your customers at one time. As a marketing solution, you can collect and organize your customer data through these tools. Thanks to the marketing automation CRM integration ability, you can track your sales-related customer data within the same platform as well.
Another key point is about creating personalised content to nurture leads. Marketing automation tools streamline the right content at the right time to the right prospects. Placing the right content that matches your prospects will increase the traffic, the average time they typically spend on the website and drive more conversions.
Marketing automation companies offer certain marketing automation solutions that are better designed for start-ups, small businesses and marketing teams. However, some of them fit best for enterprise companies or agencies with their plans and limitations. So if the automation system is implemented well in your marketing strategy, you will be able to see quickly how it scales up your business activity.
Which automation tool is the best?
There is no certain answer to it as every business has its own unique needs. That’s why there are numerous marketing automation tools in the digitalised world to cater for all unique needs. So, the best marketing automation solution will be reshaped by your requirements.
The comprehensive marketing automation tools list above-mentioned that cover both the paid and free plans will support you along your decision making journey.
Key Criteria to Evaluate Marketing Automation Tools
Pricing Policy
About every marketing automation tool has a free trial version to figure out how it works or to see whether it is well-worth to invest your money in or not. Prices can vary on the number of contacts you have or the number of features the tool has. So, you should be aware of what your business needs. Otherwise, you will be charging for the features that you don’t use.
Scope of Marketing Automation Tools
First of all, you should consider the must-have features that you are looking for. Once you decide what essential features you need, you should start comparing it with other marketing automation tools in every aspect of your criteria. This definitely helps you find out the best one more efficiently.
Benefits
Saving you time and money comes top of the marketing automation software benefits list. Besides these benefits, there are a few additional benefits we need to mention: producing customer-based data for better targeting, nurturing qualified leads, boosting productivity, improving efficiency, providing analytics and reporting, increasing ROI and more.
Accountability
Software providers who work with data should know the importance of keeping your business’s data secure. At the end of the day, you share your customer or prospect’s information with these platforms. Most of the tools focus on protecting the data you provide but you should check this information before purchasing it.
Integration
You should add more value to your existing platform through integrating with other tools especially CRM. Most marketing automation platforms prosper their marketing activities providing excellent integrations that include email marketing, analytics and reporting, social media marketing, even workflow automation. Integrations may vary on your expectations from marketing automation software.
Features
Most platforms compile various features such as email marketing, data-driven marketing, customer journey mapping, customer segmentation, lead generation, lead scoring, multi-channel marketing and more. If you don’t know what features you mainly focus on, consider asking for a demo in order to understand your exact needs.
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