Digital Marketing

Digital marketing is all around us. Things like online video, apps, virtual reality, augmented reality, artificial intelligence, motion graphics, chat bots, web design, UX design, social media content and social influencers are hot topics. Not just because they’re awesome, but because they work. Brands have acknowledged that going digital reaches wider audiences, is more cost …

How can a company effectively combine online and offline marketing solutions? How to incorporate both of them into larger marketing strategy? Based on a research by Mondo, 72% of people believe that the traditional marketing doesn’t work anymore. That’s an easy assumption to make, considering the fact that we live in a digital, connected age. …

So you’ve decided to work with a digital marketing agency… Digital marketing agencies possess a unique set of skills, and here’s how to get the most out of them. Say what you will about the progression of ad tech, the evolution of online properties, and the rise of brand-powered social media channels, one thing is …

Before we can begin to answer this question, we need to make sure that one thing is clear: what are digital marketing services? Digital marketing is an umbrella term that encompasses all kind of activity which takes place online to promote your brand, or to drive sales. Any company wanting to reach out to an …

Monitoring overall marketing efforts is never easy. There are numerous analytics to read into, and it’s difficult to know what data to prioritise. But whatever your priorities are, conversions rates are the most important when you’re looking at the overall performance of a marketing campaign. This is all well and good, but we’re now in …

In this modern age, it is impossible to deny that digitalization has become a focal point in our lives, with the Internet being at the center of this revolution. Most of the aspects of a person`s life have become heavily dependent on the Internet and the business world has not been left behind. Online businesses …

A summary of all you need to know about the power of digital influencers. In recent years, we’ve seen a rise in digital influence in marketing. This is where brands use influencers to connect to more people, grow their reach and build a bigger and better network of trusted and passionate followers. Brands use various …

A guide to compare & contrast above the line and below the line marketing to choose one that works best for your business and keeps your budget in check.  Where should you spend your marketing budget? On creating awareness and brand-building with above the line advertising – in print, billboards and on air or with …

Nowadays, marketing is focused on its digital aspect, meaning that the most promotions, campaigns and advertisements are online. More often than not, marketers believe that the online marketing is the only way to go and that social media campaigns, email newsletters and website ads will produce the best effect. Now, that is mostly true since …

Branding is both a big topic and inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative branding agency to help you share your story with the world. From part-time web and graphic designers to experienced branding gurus, there is a lot to consider when selecting a …