Digital Marketing

In simple terms, a Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age. Digital Agencies bring graphic design and copywriting together with new technology and modern marketing techniques. The result is a highly creative mix of artistry, science, engineering and determination to fix problems …

We are in the middle of a marketing renaissance where there are new and multiple ways to achieve steady business growth. Historically, marketing has been a major evolutionary force since ancient times. Roman gladiators were paid to wear advertisements on their battle garb, and marketplace sellers from India and China relied on conversation strategies to …

Google just announced major changes to their Maps API terms that will almost certainly affect you. The announcement, I’m afraid to say, is not good news. It’s already causing a few headaches. As of 11th June, Google is slashing free usage limits and significantly increasing the cost of using their Maps API. Free usage is …

Digital marketing attribution helps you evaluate the value of each of your marketing channels. Analysing where your clicks and conversions are being recorded let you know which areas to focus on, whether it be SEO, PPC or maybe redesigning your website! Marketing attribution refers to which channels and sources gets the most credit. An attribution …

Generating a bounty of leads is the goal for most businesses, but if they don’t convert they offer low-value. In order to convert leads to sales a comprehensive strategy, the right technology, proper training and a number of other things need to come together. This is no small order which is why most companies with …

The shopping process is both a logical and psychological one, and it has been a subject of intense research and study into consumer behavioral patterns as well as purchasing tendencies. You may have wondered why you have to walk to the very back of the store to get staple foods, why potato chips are usually …

Failure is an integral part of business. It shapes what we value and provides us with some invaluable lessons. It is by no means a thing that should be taken to heart, even Walt Disney was fired for a lack of imagination! Observation is a silent teacher and as marketers we can learn from the …

When you present yourself to someone new, basically you have to say three things: something about you, something about what you can do to improve their business of the prospect client and how you can do that. In Studio Up – Web Agency Milano we like the word storytelling. This is something that drives our …

It goes without saying that your business growth partially relies on your ability to dominate your competition and claim the top seat in your industry’s online space. In order to conquer your industry by being that go-to business, there are a number of things you must set out to achieve that range from better understanding …

With newer technologies that can gather more data more quickly, large stacks of research are ready to provide a foundation for strong strategy and great creative. But what happens when instead of acting as a GPS, guiding creative teams towards brilliant insights and smart work, data jumps into the driver’s seat, steering the creative in …