Should you invest in online proofing software? If you want faster and more efficient project management, the answer is yes.
If you want high content marketing engagement, the answer is also yes. Marketing typos can decrease engagement by 70% compared to the same typo-free content, according to ad tests by Website Planet.
Choosing the best proofing software for agencies and brands is important. Each proofing tool is designed for specific needs or functions. You need enterprise-ready software that can fulfill all your unique project management needs.
Learn more about the benefits in this guide, including our online proofing software version comparison for research-ready evaluation.
How to Choose the Best Online Proofing Software for Technology Companies
Every new process tool starts with a return on investment goal. How much time and money will be invested, compared to how much time and money saved and/or added?
To maximize your ROI for online proofing software, consider the following factors:
- How much will it cost?
- Does it have a free trial version?
- How will it be integrated?
- How long will implementation and training take?
- What skill level does it require to use and maintain?
- Which process steps can be automated?
- What redundancies can be eliminated?
- Where does efficiency need to be added?
- How will it track and manage communication?
- What regulatory compliance and security measures does it have?
- Is it time and cost savings?
- What is the overall added value?
Enterprise-ready software is secure and scalable. When you compare versions, be aware of how an online proofing tool can offer project management solutions.
You may need a semantic keywords proofing tool for higher SEO performance, for example. Or you may want the most user-friendly software UI because you’re under a time crunch and don’t have the extra training time.
Online Proofing Software and Project Management Solutions
Your digital marketing team’s talents may not be fully utilized. Communication is key. Even a strong team’s productivity will falter with disorganized and overcomplicated communication steps.
Online proofing software collects feedback and streamlines the review process to eliminate unnecessary links in the communication chain. Your marketing team saves time spent on quality control while still maintaining high-quality creative content.
Content is reviewed and approved in real-time, allowing team members to collaborate virtually side by side. And the approval process is integrated right into your automated workflow.
Without online proofing software, a digital marketing project runs the risk of wasted production time, non-regulatory compliance, and also security issues on top of content errors.
Compare Online Proofing Software for Technology Companies
We looked into key proofing software features offered by each version. Feature highlights include everything from free proofing software trial versions to international regulatory compliance.
Every version offers some form of security and compliance. Additionally, scalability is a central feature of project management solutions and ROI.
Aproove’s and GoProof’s large-scale process chain would be overkill for a small internal marketing team, for example. Testing Ziflow and PageProof’s features on a free trial run would be a more practical solution.
Other central features include customization and control over the automated process and integration with other apps, platforms, and also business software.
1. Ziflow
Ziflow‘s featured metrics aim for a 50% increase in project delivery speed with 80% of projects completed in two versions or less. These aims are actionable with Ziflow’s user-friendly UI, high scalability, and increased management control.
Proofing software features include:
- Free trial
- +1200 supported media types
- Intake forms for external client review
- Granular control over automated workflow
- Automated review process
- App integration
- SOC2 compliance
- 24/7 tech support
Ziflow also offers management solutions for resolving discussion threads and locking previous revisions. The comparison process compares all versions regardless of file type, right down to the pixels.
2. PageProof
PageProof is “feature-rich for the time-poor.” It offers greater customization through an abundance of UI options. In one case study, it doubled marketing output while cutting production time in half.
Proofing software features include:
- Free for reviewers
- Real-time red pen reviewing
- ColorSep™ smart tools
- Customized platform integration
- Automated workflow customization
- International data locations
- Triple-layer encryption
- SOC 2 Type 2 compliance
PageProof also has a smart compare feature that highlights differences for you between work revisions. Moreover, it supports email, website, and banner ad proofing.
3. Aproove
Aproove offers high scalability for marketing teams that have a long workflow chain. It’s built to manage automated workflows from the in-team all the way to the stakeholders.
Proofing software features include:
- Classic or enterprise pricing plans
- +180 supported file types
- Legal compliance integration
- Automated workflow builder tool
- Automated or custom KPI reports
- Conflict resolution managers
- Metadata features
- API and OEM integrations
Aproove’s featured metrics for marketing teams include 56% project time reduction and 63% review cycle time reduction. It also averages 76% less email traffic and 100% ROI for 92% of its users.
4. GoProof
GoProof is a globally scaled proofing ecosystem. It offers a manager workflow as a buffer between team members and clients with a single point of contact.
Proofing software features include:
- Free trial
- Unlimited free reviewers
- Global-scale collaboration and automated process
- Custom workflows and intake forms
- Adobe InCopy® workflow
- Insight reports
- Cloud integration
- GDPR Compliance
Moreover, it tracks project performance data for better workload efficiency and client pricing. Its featured metrics include review timeframes reduced by 50%.
Power-Driven Marketing Solutions for Maximum Project Performance
Online proofing software can be a powerful tool for any marketing process, from local freelancers to global corporations. The right proofing tool scales your automated workflow while integrating with your existing capabilities.
Whether you need KPIs, granular workflow control, or performance analytics, there are proofing software features to meet your marketing strategies. For more marketing strategy solutions, browse our selection of optimum digital marketing tools.
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