Steve Ohanians

Competition drives B2B website leaders to constantly improve because slim differences can have a deep impact on their bottom lines. Improvement opportunities are sometimes found in major initiatives, such as a website redesign. But market leaders know key opportunities can also be recognized between redesigns, where optimization can focus on site performance KPI and, most …

Whether you’re looking to rebuild a new website from scratch or refine an existing one, sitemaps are vital tools to help ensure your redesigned digital presence will be thoughtfully organized and function at its best. The Various Sitemaps Found in Web Design There are multiple kinds of sitemaps referenced in web design, and each one …

Even the most change-resistant marketers today must admit that the world has gone digital. You, your employees, your company, and your customers set aside analog marketing assets more and more every day with your optimized digital assets pushing outward from their already prominent front and center position. Your website, app, and social media presence have …

Many complexities emerge when building an engaging business website. Whether B2C or B2B, every successful website works through key foundational elements including such things as developing compelling content, navigation and information architecture, social media integration, and so on. When drilling into the success factors of a B2B marketing website specifically, where much higher price points …

More than ever, metrics planning, tracking and analysis are helping digital marketing leaders transform businesses. The most-successful results are created by identifying the right customer, tracking the correct things, and being willing to adjust the plan when results need to be updated. Keeping up with today’s competition means more than just capturing yesterday’s basic analytics. …