Volvo Ads & Digital Marketing Campaigns

As consumers, we have the power to shape the brands’ behaviours about sustainability. Whether you have realized this power by now or not, we have it and we should use it to build our own future. In this article, I want to show you how we actually affect brands’ actions by sharing different examples from …

The world is shifting, and video marketing is the new darling of content marketing! The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There …

As technology advances, those desires change and a brand must keep pace with those changes. Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. Brands are integrating this technology in their Digital Marketing …

The brand is building an easy to access-online library, promoted with a short film. It’s increasingly come to light that women are more likely to get injured in a car crash–partly because male crash test dummies are the standard. Feminist writer Caroline Criado-Perez has been highlighting the issue recently in a new book about data, …

Volvo has released two new short films sponsored by Sky Atlantic, the project celebrates human innovation. The new films from Human Made Stories are called ‘Nemo’s Garden’ and ‘Music of the Mind’. They are directed by directors Edward Lovelace and James Hall as known as D.A.R.Y.L and created by Valenstein & Fatt a.k.a Grey London. …

Warc 100, an annual ranking of the world’s most creative and effective marketing campaigns, has recently revealed the 100 best marketing campaigns for the years 2014-2016. Warc 100 has chosen the marketing campaigns from more than 2,000 winners of effectiveness and other marketing excellence awards from around the world. They select campaigns based on: Marketing …