Marketing Resources – Digital Agency Network

Croud Designed a Guide to Future-Proofing Your Paid Search Strategy

DAN — Thu, 26 Aug 2021 11:59:39 +0000

The global, full-service digital marketing agency, Croud has designed a guide to help your agency advance its marketing strategy. In this guide, Croud, explores recent advancements in automation and how paid search marketers can use them to their advantage. You can download the guide here. Embracing the Machine Learning Revolution in PPC With a growing …

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Tangent Releases the Ultimate CRO Playbook: 10 Behaviour Hacks to Boost Conversion

DAN — Thu, 10 Jun 2021 11:30:35 +0000

Whilst the team don’t really believe in the term ‘growth hacking’ here at Tangent, they are confident that every business can boost its conversion rate through some quick wins. They don’t need to be complicated either – but they do need to be grounded in evidence. At Tangent, their growth team views CRO through the …

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The Largest Survey Of UK Independent Agency Owners Benchpress 2021 Is Launched

DAN — Thu, 20 May 2021 09:55:42 +0000

BenchPress 2021 is live! The ones who know what it is have already downloaded it and are taking action as a result. And we’re writing this piece for the ones who still haven’t. The Wow Company annually launches BenchPress, the UK’s largest agency benchmarking survey. With BenchPress, you can benchmark your agency against the other …

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Making the Shift to Digital Marketing – Primal Malaysia

DAN — Thu, 29 Apr 2021 12:45:17 +0000

Primal Malaysia mentions how you can develop a digital marketing strategy and how you can start to improve your strategy at the uptrend of digital marketing. Digital marketing is no short of a buzzword, especially when the COVID-19 pandemic dawned upon us in the year 2020. As quickly as companies adapt and shift employees into …

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Hallam’s New eGuide is Helping Businesses Join ‘The Digital-Ready Culture’

DAN — Mon, 26 Apr 2021 13:14:14 +0000

Through deep research and a range of in-house interviews with their experts, the multi-award-winning strategic agency Hallam has pulled together a new eGuide, ‘The Digital-Ready Culture’. The way businesses operate has changed a great deal over the last 12 months. Digital marketing has shot to the front of the queue and has become an essential …

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How to Make Sure Your Marketing Reporting Dashboards Are Actually Used?

DAN — Mon, 12 Apr 2021 12:36:01 +0000

Dashboard creation is not always easy, and the wrong choices lead to a forgotten tool that nobody uses. Here are a few golden rules on how to create dashboards that will deliver powerful insights for your business. Designed correctly, dashboards can be a powerful tool that inspire users and draw out important insights. However, all …

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Alliance of Independent Agencies Launches Wellbeing Research Questionnaire for the Marcomms Industry

DAN — Tue, 09 Mar 2021 11:31:58 +0000

The Alliance of Independent Agencies, in partnership with Opinium, today launches a global market research study into wellbeing in the marcoms sector. The study, which is open for two weeks, is open to both independent and network agencies of any size, discipline or structure, as well as freelancers who work within the sector. For the …

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The Challenges, Successes, Progression & Failures of Processing in AI | Whitepaper

DAN — Wed, 24 Feb 2021 07:55:56 +0000

Data makes the world go round, or at the very least, is the underlying heartbeat of all AI and Machine Learning Development. Whilst 2020 was somewhat of a testing and tumultuous year, the development of AI infrastructure and the collection of data for this purpose continued, at a faster pace than previously seen. Albeit behind …

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Future-Proofing Your Tech Stack – Explained by Catch Digital

DAN — Mon, 22 Feb 2021 11:00:59 +0000

Catch Digital recently completed a piece of digital consulting to help a global technology company understand best practices in terms of tech stacks for B2B organisations, upcoming consolidations in marketing software tools, and how their current tech stack needed to adapt to support their business goals. Their work was organised into three parts: Outlining of …

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How to Choose the Right KPIs for Your News and Media Company

DAN — Fri, 19 Feb 2021 12:49:21 +0000

Setting KPIs for your news and media business is not an easy job. You need to integrate various channels to understand how each of them reflect on your bottom line. Here’s a short guide on how to make sense out of it all.

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