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As digital marketing professionals, we know change is a given. Digital marketing trends change each year, and audience preferences make microscopic shifts all the time. Seeing any measure of success amid the constantly shifting landscapes (including business demands, updated algorithms/features, and varying user behaviors) requires resilience, smarts, and the ability to turn research data into …

Social media marketing has a tremendous impact on internet marketing in...

Today, it is very easy to open an e-commerce store and start selling online. Thanks to platforms like Shopify, BigCommerce, and 3dcart, anyone can launch a store. However, this low barrier to entry means that most e-commerce niches are very competitive, with many brands selling similar products at similar price points and using similar themes. …

Training is something that many digital marketing agencies overlook. They focus on hiring the right people, then simply assume that everything else will get figured out along the way. This particularly goes for agencies that can focus exclusively on their output, being eager to impress clients. In truth, of course, making a long-term commitment to …

New tool for marketers which identifies critical insights before hitting the data haystack. Adverity, a leading force in marketing data intelligence,launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance. Providing …

Whether you are planning to increase brand awareness or grow your sales numbers, it can be difficult to achieve your goals without a well-thought-out website. Your audience expects nothing less than a website that has all the information they need to make the right purchasing decisions. That being said, the way people use websites for …

If you have decided to take your business to the next level and go global, then this article is certainly for you. Down below, we will tell you more about what localization is and how you can increase the retention of your international customers with it. Let’s get started! Localization is the process of adapting …

The coronavirus (COVID-19) pandemic has significantly altered the way businesses – particularly small businesses – operate in 2020. Several small businesses, both in the United States and worldwide, were forced to close their doors due to the pandemic. In fact, a Proceedings of the National Academy of Sciences of the United States of America (PNAS) …

Every SEO specialist knows about long-tail keywords, which is a good solution for SEO. Such queries are important and any site owner will take advantage if uses them correctly. We encourage you to check what are long tail keywords and how to use them for SEO optimization. What Is Long Tail in SEO? This term …

Even as we enter the new decade, industries such as retail and travel are seeing continued investments in digital platforms and solutions aimed at delivering Hyper Personalisation. In this article, we analyze the role of personalisation in tourism marketing. The reason: millennials have risen in purchasing power, becoming the dominant driver of business and growth.  …