Apple has just announced that the company signed an agreement to acquire the digital magazine subscription service Texture. Owned by Next Issue Media, a joint venture firm built by six leading publishers -Condé Nast, Hearst, Meredith, News Corp., Rogers Communications, and Time Inc- Texture is a service that provides users full access to the most …
One of 2017′ s biggest and last acquisition has been made, and both companies are ‘Siri’ous about doing something good together. It’s official that Apple is buying the mobile music recognition service, Shazam and we’re witnessing a confirmation from an Apple spokesperson, saying ‘They are thrilled that Shazam and its talented team will be joining …
WORK | Digital Ad Campaigns
This year’s holiday ad from Apple is just released— and it encourages us to believe that love is in the “AirPods” this Thanksgiving. Titled Sway, Apple’s annual spot features a romantic, snowy story to Sam Smith’s “Palace” track. Directed by Sam Brown from Rogue, the story follows a woman who will begin to dance in a …
WORK | Digital Ad Campaigns
Just before the launch date of the iPhone X, Samsung rolls out a new spot which is entirely about mocking Apple — and we didn’t see it coming. As we all know, this is not the first time Samsung mocked Apple (we stopped counting, to be honest) but this time, they’re making it more fun. …
WORK | Social Media Campaigns
This week, Apple launched a long-time awaited Instagram account — it is an unexpectedly artsy one. Unlike all the other brands, Apple joined the popular network not just to promote its products, advertise or make announcements. The purpose of their account is quite cool, they will exclusively feature photos and videos by only using the …
WORK | Digital Ad Campaigns
To start Apple‘s annual Worldwide Developer Conference, the company released a video in which the company tries to demonstrate life before smartphone apps! Apple shared a hilarious video to initiate this year’s WWDC. Titled “Apocalypse” it exposes a world where all the apps are deleted from the smartphones because of an unfortunate mistake made by a junior …