The Hollywood-like cinematic spot was shot entirely with the iPhone 11 Pro by David Leitch, the director best known for co-creating the John Wick sequel and directing action hits like Deadpool 2 and Atomic Blonde. Apple hasn’t stopped talking about the video and photo potential of its iPhone 11 Pro since the minute it debuted …
WORK | Digital Ad Campaigns
Apple is taking us on tour again in the latest campaign of iPhone XS’ ‘Shot on iPhone’ and FKA twigs, Chai, Kacey Musgraves, Kamasi Washington, Florence and the Machine, Idles, Lizzo, Travis Scott and more are starred. As part of the campaign, Apple has shared behind-the-scenes videos to look at concerts hosted by rock band …
WORK | Digital Ad Campaigns
To promote their new AirPods with wireless charging, Apple focuses heavily on music and the wireless design of AirPods, in a breezy way. In the video, Bounce features an AirPods user moving effortlessly through city streets, bouncing off of everyday objects. Apple touts that “with wireless charging and voice-activated Siri, AirPods have never felt more …
Apple Event is the exact time to announce that the brand has invested over $1 billion into making new content and the streaming service is set to compete with the giants including Amazon, Netflix and Hulu. The Keynote event, will announce a new period for the company as it enters the fast-pacing over-the-top media streaming …
Apple has bought a UK based startup Operatedata Ltd, the official operating name of the DataTiger brand in a move that could boost the company’s digital marketing and make it more relevant to customers. The UK-based startup says its technology can “optimize the marketing journeys” of customers by using data to more accurately send materials to …
WORK | Digital Ad Campaigns
Apple threw a shade at Google and Amazon with a new billboard that takes shots at both companies’ privacy issues. The brand makes the appearance not in participation, but in the billboards and is positioned outside the CES tech conference in Vegas, right beside a monorail emblazoned with Google ads. Apple sits out the yearly …
WORK | Digital Ad Campaigns
Ready to explore the extraordinary stories around the ordinary places? Wonderscope, the app built by Within’s immersive storytelling skills want to transform the way that kids interact with technology. Building on their commitment to expand the potential of storytelling through technology, Within today announced the release of Wonderscope, a new children’s iOS app that uses …
WORK | Digital Ad Campaigns
Serena Williams, Virgil Abloh, KAWS, and Anna Wintour, Paul McCartney and many more are a host of celebrities and public figures featured in Apple‘s latest “Behind the Mac” ad. The commercial shows stars, children, and budding creatives all sitting behind their MacBooks — paying homage to Macbook’s presence in popular culture and implying that it’s …
WORK | Branding
Titled “Special Event” as usual and to ring in the news, the brand revealed a logo extravaganza. Apple has officially announced an event on October 30th where the company is expected to reveal its long-awaited bezel-less iPad Pro and the updated MacBooks. However, unlike its usual event invitations, the company has done something different this year: they …
Adobe Announces next generation of Creative Cloud at MAX 2018 and this year, the company previewed Photoshop CC on Apple iPad. Redesigned for a modern touch experience, Photoshop CC on iPad will deliver the power and precision of its desktop counterpart. Photoshop CC on iPad will let users open and edit native PSD files using …