B5 Digital redeveloped the existing website of Nord Leasing which is a Danish car leasing company to increase conversion rate and reflect their brand identity.
Project Overview
Nord Leasing is a Danish car leasing company. They approached B5 Digital to redevelop their existing website in a way that increases their conversions and reflects their brand identity.
The Challenge
The existing website was outdated, with a clunky user experience that made it difficult to use and wasted lots of potential conversions.
For example, Nord Leasing had an attractive list of cars for leasing, but searching for those cars was so difficult that many users just give up on the entire process. The website’s SEO was poor as well, so it ended up getting very little organic traffic.
B5 Digital’s solution
After meeting with Nord Leasing and analyzing their current problems and goals, B5 Digital came up with the following solutions:
Improved Search & Filtration Capabilities
B5 Digital created a new search and filtration system for the website that allows users to find the perfect car for their needs as quickly as possible.
Leasing Management Platform
To improve how the entire leasing management process works for Nord Leasing, B5 Digital has integrated their sister company’s custom leasing management tool, Leaso, with their website.
Simple Product Inquiries
B5 Digital has developed a simple inquiry process that allows customers to contact Nord Leasing representatives directly for detailed answers.
Facebook Messenger Integration
B5 Digital integrated the Facebook Messenger app experience with Nord Leasing’s website to allow customers to contact them directly via the Messenger app.
Improved SEO
B5 Digital’s SEO team resolved multiple on-page SEO issues, in addition to the slow loading speed, which was preventing the website from ranking well on Google.
About B5 Digital
B5 Digital helps startups and small businesses automate their workflows and improve their customer experience with custom digital solutions.
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