Berlin Fashion Week is the bi-annual flagship event on Berlin city’s calendar. Uhura Digital is responsible for the campaign’s key visuals, the website, content and social media management each season.
The communication shift is in the center of Uhura’s campaigns: moving from announcements towards highly focused dialogues and content – targeted towards a professional industry audience.
Holding interviews with important stakeholders from Berlin Fashion Week, Uhura figured out that no other fashion location offers such a wide range of events or places. Additionally, the focus on sustainable fashion and fashion tech is unique for the fashion location Berlin.
Based on this, the content and marketing strategy was founded and put into content assets. The Fashion Week Berlin websites builds the central content hub, including magazine content, information for professional visitors and an events calendar.
About Uhura Digital
As a Marketing and IT agency Uhura Digital develops digital media formats and online campaigns that reach and involve their target audiences.
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