Boss Agency Created a New Brand Identity for San Pedro Coffee

Boss Agency created a new brand identity for San Pedro Coffee by designing a premium packaging design system.

Overview

In early 2020, San Pedro Coffee approached Boss Agency to create their new brand identity along with designing a premium packaging design system to be used across all of their products. These extended from the packaging down to the to-go coffee cups, merchandise, and their business collateral’; to the intricacies of layering graphics, print techniques, and bag finishes.

The challenge was designing a system that felt connected across all of their products while maintaining creativity and differentiation between different SKUs to avoid consumer confusion.

Approach

Once Boss Agency had refined the brand identity they turned their attention to the coffee packaging. Whilst the coffee is a B2B product, they always saw the packaging as being part of the B2C brand proposition for the cafe’s and wholesalers. As a result, the packaging design has a strong level of consumer engagement from design to brand storytelling.

Boss Agency created three distinct packages, all rooted in the brand’s core values, Heritage, Creativity, and Trust. These extended from the packaging down to the to-go coffee cups, merchandise, and their business collateral’; to the intricacies of layering graphics, print techniques, and bag finishes.

The brand identity system was designed to provide a flexibility of visual language. This is seen nowhere more prominently than the initial run of packaging. Launching with three types of coffee, Boss Agency developed a suite of three packaging designs that showed off all the ‘range’ of the brand’s visual language.

Result

The Boss team, as a creative agency, was hired to create brand experiences that would drive sales for San Pedro Coffee. Packaging design is a sensory experience and it starts with sight. This will always be the main goal shared across the Boss Team when executing all packaging design projects.

Their goal was also to design packaging that will stop customers in their tracks, take a long look at the product, and give it a chance. With that as the overarching goal, Boss Agency layered in the creativity and brand values to really set this packaging design apart.

About Boss Agency

Boss Agency is a Creative Agency; with over 25 years experience developing & helping brands to grow, their end goal is to give your brand a wow factor in today’s fast-changing world. Boss Agency marry the perfect brand strategy, design thinking & digital experiences to help businesses distil, define & articulate their ideas.

Boss Agency takes an integrated approach that spans strategy, branding, creative, digital, content & marketing to bring you cutting-edge solutions. They take a fresh perspective & shine a light on where the opportunities for success really lie.

Boss Agency create work that differentiates & resonates with the right story for the right audience. Their strategic messaging is carefully thought out to increase customer awareness & to provide concrete marketing deliverables.