DrivenXDesign is a global organization driven to innovate, accelerate and grow demand for design. They are the world’s largest Design Awards Program with awards taking place annually, across global city centers including New York, London, Paris, Shanghai, and Berlin.
Their awards programs recognize and bring attention to design excellence – Rock Agency was delighted to be recognized in the Sydney 2021 DrivenXDesign Awards in two categories: Digital Food & Drink for Cacao; and Digital Education for RMIT Next.
Cacao Awarded GOLD
Cacao produces handmade chocolates, macarons, and pastries with the best ingredients using traditional French techniques, combined with contemporary flair.
Their products embody the idea of ‘special’ and they engaged Rock Agency to create an eCommerce website that could do the same – that would give customers a highly personalized, streamlined, and user-friendly shopping experience. Operational simplicity was also imperative for Cacao to manage ongoing updates to the site without compromising integrity.
The Cacao website and shopping experience were designed as a sensory journey that brings the customer as close to the quality of Cacao’s products as possible. Luxury is reflected not only through the site’s beautiful imagery, design, and tone of voice, but in its user-friendly elements that make it pleasurable to browse, and simple to navigate and purchase.
User-Friendly Functionality
The customer was kept front of mind in every decision that was made about the Cacao site; it was important to strike the right balance between stunning design and user experience.
The Cacao eCommerce site takes customization to the next level. Through the chocolate and macaron selectors, Rock Agency has allowed customers to tailor their chocolate or macaron boxes by individual handmade pieces, and see exactly how their box will be presented. It’s a level of functionality often limited by other online environments.
On the business side, the selector functionality is built as a ‘product-within-a-product’ that’s connected to Cacao’s inventory system – it’s made a significant difference to Cacao as a business, saving them from manual data input, increasing time-efficiency and revenue.
While Cacao’s development was highly technical and bespoke, the information architecture never conveys complexity – it’s simple and clear. The goal here was to demystify the online shopping experience; to give customers not only total control but a full visual representation of their purchase including how it’s packaged and presented. This functionality helps to justify the price point, which has been a hurdle for the brand in the past.
Rock’s work on Cacao has been extremely well received by the client and the market – after launching the site the company has more than doubled its sales.
About Rock Agency
Rock Agency is an award-winning agency that believes in delivering a more personalized customer experience – they listen first, then work to become an extension of your team in the way that you need them. Fusing media, technology, and content, Rock Agency offers better website design, better website development, better social media content, better-paid search, and ultimately, better business results for you.
Services include Website Design And Development, Online and Social Media Marketing, SEO, and Branding.
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