Self-storage company Fort Knox achieved 25% growth in revenue in 4 months thanks to the work done by the digital agency Due North.
The Challenge
Fort Knox is arguably one of Australia’s leading self-storage companies with ten locations in Melbourne. A decade in the self-storage business has provided Fort Knox with the insights required to deliver superior storage services. This is reflected in the feedback and written testimonials their happy customers provide, with their success coming from wonderful customers who return again and again, actively referring friends and family to experience their first-class service.
Due North were given the gauntlet of growing Fort Knox inbound leads by 25% within a year. They had seen stagnation in visitor numbers to their website, and lack of growth in leads for some time with their current digital marketing agency. So it was time to try something new.
Key Requirements: “Get me 25% more customers”
- More leads from Due North’s digital channels
- Improved website user journey
- Better manage Google Ads
- Better SEO results
- General guidance and advice
- Superior tracking and reporting
The Plan
Working together as a team, the strategy was set to achieve some fantastic results, focusing on the areas of:
- Website user experience
- Google Ads management & optimisations
- SEO growth & improvements
- Content strategy
- Analytics & management framework
The Results
Due North have achieved exceptional growth in leads Fort Knox in 3 years:
Year 1 – 2016: 36%
Year 2 – 2017: 9%
Year 3 – 2018: 31%
Here’s what Guy Wilson, General Manager at Fort Knox has to say about working with Due North:
I set Due North a target of growing my business by 25% within 6-12 months. They delivered in just 4! Their professionalism, communication and results have been excellent.
It is extremely refreshing to find a company that takes the time to guide you through the process, understand your requirements and then deliver a solution in a timely fashion.
I’d recommend them to anyone.
About Due North
Due North is a crack marketing team for hire! 15 years’ experience growing businesses with customer strategy, digital marketing, sales and management specialties.
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