Initially testing Infusion121 out with a mobile APP build, their team now manages Jani-King’s entire suite of digital and marketing activities.
Infusion121 earned trust by exhibiting complete transparency, quality work, proactive communication, and timelines always being met.
Overview
Jani-King Australia was highly dependent on manual processes to run its 800+ strong franchise operation. Even though its teams were able to deliver on promises for its customers, Jani-King knew not having a digital presence was costing them more opportunities to grow and service new customers.
An ad-hoc approach to marketing saw Jani-King working with multiple external marketing agencies who each offered their own range of services. These marketing agencies weren’t collaborating with one another and didn’t have a clear strategy to ensure Jani-King increased its digital presence. On occasion, Jani-King experienced delays, frustrations, and a lack of transparency when they’d sought information from previous agencies.
Jani-King was in dire need of a digital marketing agency that could provide consistency to its brand, offering insights and expertise that would enable them to utilize digital programs and solutions to efficiently grow its business into the future.
Project Solutions
Initially, Infusion121 was solely engaged to build a Mobile APP so franchisees could move away from using paper and FAX to electronically enter data within one central portal. Due to their effective outcome, and the fact they offered full transparency when dealing with their client, Infusion121™ was then given an opportunity to work on Jani-King’s entire range of marketing and digital processes.
To Support Jani-King’s Successful Digital Transition, infusion121 Delivered:
Mobile Responsive Website with Calls-to-Action
Jani-King’s previous website had no clear differentiation between services. Infusion121™ built a website offering users simple and easy navigation towards their area of interest – either cleaning services or franchising. They also ensured the build was mobile-responsive and optimized for SEM (Search Engine Marketing).
Effective Google Ads and SEO
Their team developed state-specific landing pages allowing regional managers to highlight their key selling points. Through effective Google Ads management, these pages have seen an increase in qualified leads and conversions. Always transparent with their results, they built a dashboard providing Jani-King with real-time analytics and reporting.
Consistent, Clean Print Collateral
Using its corporate style guide they designed a wide range of print collateral reflecting the brand. Infusion121™ then developed a Print Portal enabling all regions to view, customize, and print collateral, which could be delivered nationwide within a 4-day period.
Automation of Sales Emails
Infusion121™ designed and developed an automated email system to make sure Jani-King always remains front-of-mind among its customers and new leads. They created variable email templates used by the sales team across the country when communicating with prospective new customers.
Staff Training Materials
In conjunction with Jani-King’s Quality and Management System Consultant, their creatives developed numerous animated videos designed to onboard new franchisees. Videos feature a selection of newly created characters conveying messages in a friendly and entertaining manner.
Project Results
Jani-King now has a full suite of marketing collateral allowing the brand to effectively promote its services. The business is confident their website, print collateral, automated emails, staff manuals, Google Ads, and SEO are all functioning in unison to allow its team to grow the Australian operation of its cleaning and franchising business.
About Infusion121
Infusion121‘s digital specialists are a perfect infusion of Web and APP Developers, UX and UI Designers, Social Media, PPC, and SEO Experts, Copywriters, and Branding Consultants. When you collaborate with their team, watch as they become an integral part of your own team’s architecture.
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