Digital strategy, advisory and analytics firm Tzu & Co. helped the Australian Workers’ Union with their digital transformation journey.
Misha Zelinsky, Assistant National Secretary said:
After a lengthy period of membership decline, it was clear that our union needed to retool itself for the modern age.
A rebuild of the union’s digital and communication capabilities was vital so that we could continue our mission of the past 132 years – looking after the interests of working people.
The Challenge
- Difficult business environment
- Changing member expectations
- Fragemented infrastructure
The Way Forward
A Transformational Journey
Phase 1
Current State Analysis // Digital & CX Audit
Phase 2
New Membership System & Data Management
Phase 3
New Communication Infrastructure
Phase 4
Brand & Communications
And here’s what they’ve accomplished so far:
Misha Zelinsky, Assistant National Secretary stated:
With Tzu and Co’s help, the AWU has overhauled its entire digital infrastructure and communications eco-system. This has also involved a large cultural change and internal retraining piece which has been vital to the successful adoption of these tools.
About Tzu & Co.
Tzu & Co. is an independent, solutions-agnostic digital strategy and marketing consulting firm that specialises in helping large slower-moving legacy organisations.
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