Developing a marketing strategy to compete in the ever-changing fashion and retail industry can be quite a challenge. There are numerous fashion brands out there, but how do you make yourself stand out from the crowd? A good solution for this is deploying an effective digital marketing strategy with the help of an experienced digital agency in Australia.
Digital marketing for fashion and retail brands, if used in the right manner, can increase sales, improve brand presence and make your brand more profitable.
Both fashion and retail brands have something in common such as the desire to have a perfect online presence. If you own a fashion and retail brand, you must be aware about the importance of online positioning. Tone of voice, evocative style, and keeping up with trends are just as important for your business growth as your design.
Luckily for you, we set aside quite a bit of time to analyze the marketing strategies of various successful digital marketing agencies. We’ve shortlisted the top agencies with experience in fashion and retail industry to help you create successful marketing campaigns and grow your brand’s customer base.
Fashion and retail marketing agencies in Australia
If you own a fashion and retail brand in Australia and are looking for an agency to develop your brand, here is a list of the top digital marketing agencies in Australia with great case studies. They may help you along your journey.
- Luminary
- Covert
- Devotion
- Clearwater Agency
- Shout Digital
- Due North
- In Marketing We Trust
Luminary
Luminary is one of the longest-standing independent award-winning digital agencies in Australia with offices in Sydney, Melbourne, Brisbane and Adelaide. Since 1999, they have been crafting an approach that fits your brand and delivers on your organizational objectives. They have deep expertise in many industries including fashion & retail, education, e-commerce, financial services and more.
Luminary’s team consists of experts with many years of experience in their field. Their portfolio includes some of the biggest brands in various industries in Australia.
Luminary delivers the best services with their knowledge and understanding of the digital world, ensuring the best results. They have a wide spectrum of services such as digital strategy, ongoing support and maintenance, UX design, web development, web design and more.
Covert
Covert is a national end-to-end digital marketing agency based in Sydney that offers data-driven performance marketing that scales. Their team statistically controls the quality of your strategically profitable customer acquisition ads they have created for your brand. They also build adaptive systems to establish a solid bond between your ideal client and your fashion and retail business with expertise in that industry.
Covert takes 5 big-step processes consisting of define, measure, analyze, improve and control to offer the best strategy and achieve excellent results. Their talented team operates as a strategically-led digital partner with the capability and experience in delivering well-rounded solutions. Covert offers many necessary services such as SEO, PPC marketing, web design and web development, digital strategy, social media marketing, and more.
Devotion
Devotion is an independent full-service digital agency based in Sydney.
They are devoted to creating meaningful connections between your retail business and your customers. This means they work collaboratively as your strategic digital partner.
Australian retail is undergoing a fundamental shift, with digital tools more important than ever in providing seamless, high-value experiences for customers.
Whether you’re a small, local retailer or a larger business with multiple outlets, Devotion’s expert team can help you identify the best opportunities for digital transformation and growth.
They have extensive experience in the retail and consumer goods sectors, and over the years, they have helped various brands sell everything from fancy footwear to luxury window coverings. Devotion recognises the vital importance of leveraging data and insight, and of putting customers’ needs first at every step.
Clearwater Agency
Clearwater is a transformative digital marketing agency based in Melbourne, Australia.
Clearwater has worked with Australian businesses large and small since 2012, delivering digital marketing strategy and services. They are driven by data, fuelled by passion and Clearwater’s team is constantly challenging their thinking to provide continued success for their clients and partners.
Creating powerhouse brands with digital marketing.
Delve deeper into the details of Clearwater’s proudest work on their website and see for yourself what they can do with paid media, SEO and social.
Shout Digital
Being one of the most renowned retail marketing agencies in Australia, Shout Digital works closely with your fashion digital marketing needs to understand your business challenges and goals. They uncover your biggest challenges, most refined processes, and plans for the future. They work their magic to build a holistic marketing strategy that’s designed for rapid growth.
Furla, a high-end luxury fashion brand, established a retail presence in Australia and chose Shout to raise brand awareness of the company and its flagship shop, as well as to generate demand through all digital channels in order to support the brand’s rapid expansion in the region.
Shout created a multi-channel social media strategy that increased demand for premium items through a paid search campaign. Data collection campaigns aided in the awareness of the store’s opening and subsequent brand activations. The results were amazing. Combined with remarketing and a curated database, they drove sales online and through the doors and they ended up with 1 million impressions and 500% search ROI.
Due North
Due North is a digital marketing agency based in Melbourne and Brisbane providing strategic advice, bringing extensive expertise to a variety of industries for many years. Its team consists of 15+ years of experienced engineers and systematic and strategic thinkers.
Due North’s talented team executes the plan and generates results in the most effective and successful way.
By pioneering many successful projects, they have also made their case studies more impressive.
They’re confident that their model can get you the marketing results you want. By taking a strategic, systematic, and scientific approach to marketing, they bring extensive expertise across various industries, including the fashion & retail industry.
In Marketing We Trust
In Marketing We Trust is another pretty reliable digital agency among fashion and retail marketing agencies in Australia as its name suggests. They’ve worked with many highly successful big brands like Expedia, Club Med, Columbus Direct, and eBay. They are certified across all Google products, making them the most certified partner in ANZ.
In Marketing We Trust improves their clients’ marketing performance by
- analyzing their current online performance,
- driving growth, and
- continually optimizing their results.
They offer many services including digital marketing strategy, display advertising, paid search, content marketing, SEO, social media marketing, and CRO.
In conclusion, if you’re ready to grow your business in the fashion and retail industry, it’s time to get in touch with these agencies. They have the experience, results, exclusive tools, and connections to get you to the next level.
Are you interested in working with professionals in marketing and get support from their expertise, experience, and capabilities? We recommend you to review the top 6 fashion and retail marketing agencies in Australia with the great case studies listed above.
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