Biiz has become a better platform to reach out to influencers thanks to Brand and Mortar, the digital agency based in Toronto and San Diego. Biiz has approached Brand & Mortar to reach out their target audience in a more effective way.
There is no denying the ever-increasing role that influencers play in promoting and growing brands. But influencers tend to move at hyper-speed and reaching the right influencers at the right time can be a difficult and time-consuming task. At the same time, established and up-and-coming influencers struggle to find relevant and timely opportunities to work with brands.
That’s where Biiz comes in. The brainchild of a Toronto based software start-up, Biiz is rapidly becoming the platform of choice for brands looking to find influencers and for influencers looking to introduce themselves to brands.
Challenges
- Low traffic on existing site,
- New app, new category–educational component,
- Brand identity must convey value.
Solution
- Brand Identity: Developed to speak more to the target audience.
- Logo/Wordmark: Developed to reflect a dynamic, impactful entity.
- Web Site: Redesigned to be more engaging. The site was developed to maximize SEO.
Result
- Immediate buy-in from existing users.
- 200% increase in site traffic.
About Brand and Mortar
Brand and Mortar is a full service digital marketing agency in Toronto and San Diego that caters to clients across North America and Europe.
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