Herba Nutrition needed to strengthen their paid advertising, Prototype Creative worked on their SEO to reach their needs.
The Client
Herba Nutrition was going from strength to strength with their paid advertising, seeing an increase in revenue month by month. Prototype Creative’s pay-per-click strategy was taking care of that nicely, but the team was missing a lot of potential visitors when it came to organic traffic.
The Brief
Put simply, their SEO game needed work, and Prototype Creative was only too happy to help out. They had to start from scratch with Herba Nutrition’s search engine optimization, but it gave them a chance to show off their skills.
Prototype Creative’s Approach
Herbalife keywords are notoriously difficult to rank for, with thousands of competitors for each, so Prototype Creative needed to take their time to develop an optimization strategy that worked for them on a Google Search and Google Shopping level.
Firstly, Prototype Creative set up tracking codes to effectively monitor their traffic and conversions. Having a digital marketing strategy is nothing without analytics. Then, they took an in-depth look at their competitors, analyzed how they were driving traffic, then did it better.
Regular site audits highlighted key issues within Herba Nutrition’s web pages that needed attention, including improving the descriptive content, optimizing formatting, and paying great attention to internal linking mistakes.
User intent is a huge part of their work with this organization, as consumers need to not only click on products but be engaged and impressed by them. And with so many other sites attempting to do the same, Prototype Creative needed to take back the impression share from vendors who had been established for much longer than their clients.
Prototype Creative needed to exploit all SERP features in an attempt to drive organic traffic to the site, so achieving a greater volume of reviews, optimizing for featured snippets and on-page links was a big part of your SEO work for Herba Nutrition.
The Results
Herba Nutrition saw a whopping 607% increase in their organic traffic, month on month, with over 200 ranking keywords within 3 months of their campaigns beginning.
With an 85% increase in organic e-commerce rates and from virtually no impressions on Google, to over 20,000 search engine impressions within 6 months of work beginning, Prototype Creative is well and truly on its way to establishing its client within this highly competitive marketplace.
About Prototype Creative
Prototype Creative is a diverse bunch of thinkers and tea drinkers, log stashers and geo cashers, odd socks, and dreadlocks. What makes them, them is that they are people like you.
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