Together with Product Marketing Platform partners, ROI Hunter, DMT has helped client Forever Unique to triple their Google Shopping conversions. In this bitesize case study, it will explain how.
The Challenge
Forever Unique – a popular UK fashion brand for women with a focus on affordable luxury products – wanted to increase their revenue and their conversion rates. As a key client of DMT’s, they spoke with the team about the best way to accomplish this. The agency saw this as a perfect opportunity to introduce them to long-time partner ROI Hunter, and their Smart Shopping solutions.
The Solution
ROI Hunter first set Forever Unique up with the Product Insights feature. Product Insights gathers product-level data from across a customer’s channels and integrates it with their product feed.
With this new data, Forever Unique was able to sort their catalog by highly specific attributes, creating a dynamic product group of their overall best-selling products. This group even updates itself dynamically based on set criteria, ensuring it’s always current.
The Results
Forever Unique began running a new Google Shopping campaign with the best-seller group, and the improvement was immediately clear.
Compared to the All Products campaigns from before, revenue more than doubled. Conversions more than tripled. And it only took one month.
What DMT Say
DMT works with multiple fashion brands so we know how fast-paced the industry is. We need to implement smart solutions to serve the most relevant products to the most applicable audience – and we need this information fast.
Lauren Kelley, PPC Manager said:
ROI Hunter has enabled us to do exactly that by adding an extra layer of automation to our smart shopping campaigns. The increase in conversions for Forever Unique enabled us to scale the account efficiently and achieve huge revenue growth on Google’s Shopping platform.
All in all, the campaign was a huge success!
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About Digital Media Team
Digital Media Team specializes in paid advertising for eCommerce companies. Their partnership with Facebook ranks them in the top 5% of digital marketing agencies worldwide.
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