Reload Digital generated website guidance and consultancy to focus on organic visibility & revenue internationally.
London-based contemporary jewellery brand Astrid & Miyu have quickly built a cult status among fashion editors, celebrities and influencers since their launch in 2012. With rapid growth, Astrid & Miyu saw a need to replatform and redesign their existing website.
Crutial to the success of the new website launch was keeping their organic presense stable during the migration. And Reload Digital did. Post migration, the next big goal was to drive exposure within the US. Entering with a new US store and domain needs a careful strategy to build momentum, so Astrid & Miyu enlisted Reload’s help again to help their US store boost organic visibility.
Solution
When organic traffic and revenue is at stake, migrations are risky business.
Particularly with brands like Astrid & Miyu who needed to retain the excellent engagement rates their previous site upheld. Their SEO migration specialists followed a tailored & meticulous plan completing a risk assessment, pre-launch checks, redirects, post-launch checks, as well as consultancy throughout the new website build on design, navigation and content.
Reload Digital advised Astrid & Miyu to set up a completely separate store to expand into the US market based upon their experience with International SEO and what they know as best practise. They set up localised keyword research and made on-page content optimisations to compete strongly in the local US market.
Results
Hero keywords increasing in ranking across the board.
- 112.1 % User Increase Compared To Pre-migration & International SEO Strategy
- 159 % Organic Revenue Increase Post Migration & Launch Of US Store
Sarah Hrywnak – Head Of Marketing & E-Commerce, Astrid & Miyu said:
We started working with reload digital at the point of migrating our site to a new platform and have continued to work with them since with our SEO strategy. They are very professional and extremely easy to work with. With such a lovely team, they really invest in the brands they work with and have already had such a positive affect in our growth. I would highly recommend working with them.
About Reload Digital
Performance. Driven. The genuine passion of their people endears clients to Reload Digital, but it’s their investment in achieving commercial growth which keeps them.
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