The UK’s leading facilities management & professional services company Mitie PLC partnered with digital agency 93digital for UX led redesign.
Introduction
UX focused redesign and migration from Kentico to WordPress to support digital marketing, communications & lead generation for the UK’s leading facilities management & professional services company.
The Challenge
Mitie is the UK’s facilities management & professional services company. Its c50,000 employees, provide infrastructure consultancy, facilities management, property management, energy, and healthcare services.
Mitie came to 93digital seeking a UX led redesign and migration to WordPress from Kentico, whilst improving the site structure, information architecture and navigation. With a number of different user personas, Mitie wanted to ensure that it is easier for all users to find information they need on the site to support the entirety of the customer journey, and future digital marketing and inbound lead generation.
The Solution
93digital kicked off the project with a thorough strategy, discovery and definition phase involving all the key business stakeholders to create a streamlined and clear strategy for the project, align stakeholders and ensure the project could be delivered against its strategic objectives.
Discovery Workshops
With a number of cross industry clients and personas who use the site, they began the design stage by focusing on clear user personas and journey mapping. This was followed by work on content, information architecture and an improved UX.
UX
The 93digital team then focused on creating the wireframes for a refreshed design with a simple and intuitive UX. This improves the clarity of user journeys, and helps the different user personas ‘discover’ more about Mitie, supporting marketing, lead generation, sales enablement and talent acquisition.
As Mitie is a leader in its field, with a number of awards and strong credentials, they ensured the website is able to showcase these clearly, positioning Mitie as an innovative company and supporting the sales journey for the different user personas.
WordPress Development
They built a powerful content hub with advanced filtering and search for users to access whitepapers, case studies, videos and other content, tailored across services and sectors.
The website is integrated with Mitie’s investor relations platform and data, showing live share price details. They also built employee and office directories, integrated with the Google Maps API.
CMS
Mitie wanted to embrace the open source power of WordPress, and so they delivered a flexible CMS fit for future content publishing and digital marketing, migrating away from Kentico. This made the site easier and faster to manage for non-technical content and marketing teams.
Marketing Automation Integration
One of the big focuses for Mitie was to improve lead generation and understand the sales journey better through the website. To aid this, the website was built to support integration with marketing automation platform HubSpot, and they ensured the website was trackable via Google Tag Manager and Google Analytics.
Notable Features
- Thorough strategy, discovery & definition phase
- CMS migration from Kentico to WordPress
- Built to support HubSpot integration
- Intuitive UX led redesign
- Focus on B2B lead generation
David Wiggin, Head of Strategic Communication, Mitie said:
First class agency: Smart, evidence based, exceptional value and genuinely nice people.
About 93digital
93digital are The London WordPress Agency, an award winning digital agency specialising in enterprise delivery of the most popular CMS in the world – WordPress.
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