Zoom Digital helps Mr & Mrs. Brunch to boost their online store sales and increase traffic visibility by using social media, SEO.
Scope of Work
- Web development & maintenance
- SEO
- Social media management
Client Background
Mr & Mrs Brunch brings forward personally tried and tested honest reviews in the UAE. It is founded by AJ & Lucy, a multi-award-winning power couple and two of the UAE’s most discerning as well as consistent brunch-goers.
They built upon the huge success of their blog along with 70,000+ social media following by launching a great app “Let’s DXB” in 2016 with the purpose of providing a free source of information as well as added value for foodies. They have been featured in publications such as The Wall Street Journal, Lovin Dubai, The National, Grazia & Viva Magazine, BBC Worldwide.
The Challenge
Mr & Mrs Brunch wanted to boost their online store sales using social media. Zoom Digital’s team was challenged to increase social media followers, take brand awareness to its peak and gain the best revenue. This required regularly updating as well as maintenance of the site in order to ensure that your website is running at maximum capacity with utter site security, increasing the number of new visitors and boosting returning traffic.
Zoom Digital was also required to drive SEO campaigns to build better relationships with your audience, increase authority and improve the customer experience in order to give an edge over the competition to increase conversions, which definitely means more sales, enhanced loyal customers, and exponential growth for your business.
Zoom Digital’s Role
Zoom Digital SEO specialist helped Mr & Mrs. Brunch by reviewing their entire website and finding incredible ways to increase online visibility as well as a present for the targeted local cities. Zoom Digital not only developed and maintained a highly responsive website but also expanded upon Mr & Mrs. Brunch’s existing content helping to increase Mr & Mrs. Brunch’s organic search engine results.
CTA (call-to-action) opportunities were enhanced via city-based landing pages of the website. Internal links were also added from each of the pages. This helped Zoom Digital rank Mr & Mrs. Brunch in the Top 3 on maps and even in the Top 7 in organic search results.
Win-Win Results
In no time, business was booming for Mr & Mrs. Brunch reflected through periodic strategy recommendations, inbound engagement monitoring, as well as regular monthly analytics reporting. Strategically targeted ads generated large-scale brand awareness through website clicks as well as impressions. Content reach, post engagement, along website traffic continued to improve steadily each month.
Results
- 30% increase in search engine visibility
- 40% increase in average rankings
- 40% increase in organic traffic
- Backlinks increased from 80 to 140
About Zoom Digital
Zoom Digital is a full services digital marketing agency and software development house based in Dubai. They’re a team of expert developers, designers, and digital marketing professionals who are passionate about what they do and getting results for clients.
Zoom Digital will work closely with your team to develop a bespoke, integrated digital marketing strategy and program with the aim of driving awareness and registrations of new prospective customers to help grow your business.
They can provide a complete end-to-end service, including full campaign and project management coupled with transparent reporting to form a collaboration based on trust.
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