Zoom Digital designed an innovative, highly responsive WordPress website with a world-class user experience for Camali Clinic.
Client Background
Camali Clinic is a mental health and well-being center in Dubai Health Care City. The multidisciplinary clinical team includes eminent psychologists, counselors, therapists, registered nurses, dietitians, and expert doctors.
The team of expert clinicians has experience in the USA, UAE, UK, Syria, Palestine, Jordan, Lebanon, Iraq, Egypt, Pakistan, Sudan, Philippines, France, and South Africa.
The Challenges
The client had miscellaneous challenges related to the website. The coding was not meeting SEO standards, a lot of unnecessary plugins were installed, the website was too slow, the user experience was poor compared to the competitors, and many more. The design was even not responsive to mobile or even desktop dimensions. Due to bad user experiences, the enquiries were too low in number. This was adversely impacting Camali in terms of business.
Zoom Digital’s Role
Zoom Digital aimed at perfect keywords and conducted credible surveys on designs and journeys for a new website. They spoke to the former customers and received extended consolidated data.
Zoom Digital eventually designed an innovative, highly responsive website with a world-class user experience on the basis of their results. They identified a set of objectives and listed down all the problems regarding structure, unnecessary javascript, poor URL structure. Above all, they eased the customer journey by smoothing the entire integration process to dynamically integrate HMS (hospital management system).
Results
- Lead conversations boosted dramatically.
- Book now form conversions increased by 175.9℅
- Contact form conversions elevated by 53.04%
- User rate boosted by 8.37%
- Session rate enhanced by 10.49%
- Bounce rate decreased by 2.56%
About Zoom Digital
Zoom Digital is a leading Digital Marketing & Software Development House based in Dubai. Zoom is focused on performance marketing & custom web development solutions.
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