Atemi Sports provides premium quality resistant bands to people all over the world. They also provide workout tips, resistance band exercises, and fitness advice in the form of articles.
Atemi Sports only sold these products via Amazon and wasn’t building up a brand for themselves. Plus, they were losing out on money due to the commission paid to Amazon.
Complex Creative needed to create a brand for Atemi Sports directly and design a website that sold products directly on it.
Challenge
Atemi Sports had a logo designed which was using a premium font they did not have a license for. Complex Creative had to start the brand from scratch. They didn’t stock any of their own products and were not ready to invest in a warehouse yet, so they still needed Amazon to fulfill all their orders. But they wanted products to be sold via their website and experience the whole checkout within the website.
However, they wanted to sell other items that they did not stock, so they also needed a solution where the Amazon affiliate scheme was activated for products they didn’t directly stock.
On top of this, Atemi Sports had Amazon stores from multiple countries, so they wanted to geotag set up so the website could detect which country the user was visiting from and direct them to the correct store and fulfill the order from the correct Amazon account.
Solution
Complex Creative created a new logo for Atemi Sports with a custom design and licensed fonts that were similar enough to its old band so they didn’t lose out on money due to re-designing its products but ensured it was not in breach of any copyright.
Complex Creative created an e-commerce website using WooCommerce which allowed them to have a limited number of products to be sold directly through the site, but the order would automatically connect to its Amazon store and be fulfilled by them. These orders would naturally come through website traffic and he would be making money without even knowing as he wouldn’t need any input in the process.
Complex Creative then set up affiliate links in its blog so that it could link to other products on Amazon and earn a passive income that way.
Email marketing is a huge factor in the success of this company and so MailChimp was integrated with the website for a seamless process. Complex Creative set it up so that Atemi Sports had distinct customers – those who purchased products and were interested in e-books and those who liked to read the workout articles but haven’t yet committed to purchasing yet.
About Complex Creative
Complex Creative is a full-service creative agency providing everything associated with a high-performing, bespoke WordPress website. This may start with a brand strategy/identity to ensure your company is appropriately represented.
Then, they create a bespoke website design on Photoshop, which is then converted into a custom theme based on WordPress, so you have all the benefits of the world’s leading CMS tailored to your needs.
Complex Creative stands out from other agencies as they continue the service after the site is live and perform maintenance and security updates. Plus, they teach clients how to make edits on their own site, saving them thousands of pounds.
Additionally, they are available for complimentary services such as SEO and copywriting work that will further enhance the success of the website.
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