Pixeted developed a fully customized subscription model for a global food retailer and increased e-commerce sales in just two weeks, generating over £100k+ in recurring revenue.
Updating the existing system with designing and building this smart subscriptions module allowed users to easily set up recurring payments and regular deliveries.
- Pixated was approached by a global food brand with a pressing need to launch their first-ever UK online shop selling canned goods during the COVID-19 crisis
- Pixated researched, developed, and implemented a new subscriptions model for the brand within just two weeks
- As a result, the company enjoyed an increase in e-commerce sales of 450% along with a range of other benefits
Find out how Pixated gave this hugely successful project a super-speedy turnaround:
The Brief
Pixated was approached by a global food retailer at the onset of the coronavirus pandemic, as the brand was poised to launch their first-ever UK online shop making canned goods accessible to people in self-isolation during the crisis – including an easy-to-use subscription service.
This well-established brand already had a well-functioning website, designed and developed by a partner agency using Shopify Plus. What they didn’t have was the in-house experience required to develop the high-performing online subscriptions service they needed – fast.
Pixated was tasked with designing and building this smart subscriptions module, set within the existing system, that allowed users to easily set up the recurring payments and regular deliveries vital for those in self-isolation, or shielding.
Time was of the essence, as the brand needed to respond quickly to the evolving coronavirus crisis – so they didn’t hesitate to provide fast, expert support.
What Pixated Did
Pixated went straight to the heart of the matter, designing, developing, and implementing a fully customized subscriptions model built using a carefully chosen existing Shopify app with advanced functionality, in order to speed up the development process.
The first step was to carry out an in-depth review of the existing setup, allowing them to fully understand how a subscriptions service would work within the brand’s current systems. We used this data to create a detailed user and system flow, mapping out exactly how customers would interact with the subscription module, and the steps internal teams would take to fulfill orders.
Pixated made sure that this module was fully integrated with existing product description pages, to ensure that users were able to create and pay for subscriptions of their favorite items quickly and easily.
A user login section was added to the site, allowing visitors to manage and update their subscriptions, deliveries, and payments with ease, and integration with the existing payment system and processes allowed for a pain-free user experience.
Pixated also linked the brand’s site to their fulfillment center and added a range of effective internal tools and processes for super-easy management.
Rigorous testing of the new subscriptions model was completed in a controlled environment, ensuring that everything was working like clockwork, before going live.
Finally, Pixated completed the project by creating a sophisticated admin panel dashboard for full reporting and product management.
The Results
Due to the time-sensitive nature of the project, Pixated was able to complete extensive system research, site development, and rigorous testing and deployment within a period of only two weeks!
The brand enjoyed a range of benefits from their new functionality, including:
- An impressive 450% increase in e-commerce sales in two weeks, generated exclusively by the new subscription service
47,000 subscriptions within the first month of trading
Over £100k in monthly recurring revenue
On completion of the project, the company was left with a site that provided a seamless user experience – easy to update and manage, with a range of reporting capabilities to keep them on track with their objectives.
About Pixated
Pixated is a performance marketing and web design agency with a proven track record for scaling up some of the most exciting brands.
With a team of experienced in-house specialists at hand, Pixated is the go-to agency when it comes to crafting high-converting campaigns geared towards generating the best ROI for ambitious brands around the world, freeing them up to focus on what they are good at.
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