Dignity Health Group needed a radical digital transformation of their existing web presence. Kooba achieved this with a full in-depth UX digital landscape review and brought with it a radical new design, improved user experience, and flow focused on the KPI – quick enrolment.
Kooba’s Strategy
Simplicity is a key driver of all their design and development decisions and to ensure the user was being brought to the right course for them, Kooba needed to make the flow as easy as possible. Right from the homepage, they introduced measures to split their user groups into key demographics by signposting each as an option right on-page visit. This allowed the user to be funneled to the right program types for them and also made it easy to access.
What Kooba Did
The main goal of the website is always to increase the number of enrolments. The key problem Kooba identified was their forms. They lacked form design best practices and had lots of pain points. Their new user flow and ease of experience drove traffic to the forms faster and easier, but Kooba needed to ensure they were also easy to complete.
By introducing a simple 3 step process flow, linear forms, and inline form progression, Kooba was able to minimize the form drop-offs. The focus here was on mobile. Although they had to gather a lot of information, they made this experience more enjoyable by providing positive validation at every step but also in every field.
This made the experience of filling in information much more enjoyable. By properly organizing information types, Kooba was able to split it into 3 simple steps rather than a wall of form inputs. Other subtle improvements to the input design and layout greatly improved the success rate of the form.
About Kooba
Kooba is a new kind of digital agency. Kooba works with their customers to build compelling digital experiences focused on driving the metrics that matter to their business.
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