While your restaurant is there with amazing food offerings, some people might be standing next to you and thinking about “what should I eat?”. In order to catch their attention, the signage of your restaurant is not enough and you need an effective digital marketing plan.
Your potential customer next to your restaurant will ask search engines the best restaurants in that area. The first results are generally the lists of food and beverage apps and you definitely want to be there. Or else, your SEO should be powerful to be available at the top 3 results. PPC marketing is also a good option with location-based ad campaigns in addition to social media management that brings sufficient results.
How to build a strong restaurant marketing strategy
First, you need a good plan to reach the best practices. Therefore, you need to get a restaurant marketing consultant in order to follow the trends. The address description of those that will carry you to your goals is in the hands of your restaurant marketing agency.
Digital Agencies with “Restaurant Marketing” case studies in the UK
In this article, we have listed the top restaurant marketing agencies in the UK. They can provide the opportunity to be online and reach your target audience with actionable strategies.
- KOTA
- Wilderness Agency
- Crowd
- CEEK Marketing
- Impression
- MintTwist
- Series Eight
- Venture Forge
- BGN
KOTA
London-based digital design agency KOTA delivers impressive results through creative web design, web development, branding & digital marketing.
Moreover, they are both technically and creatively skilled to transform your food and beverage company into its best digital self.
Thanks to KOTA’s design and development approach, your restaurant – as a brand can become more impactful and the immersive digital experiences can bring you a high ROI.
KOTA brought the vibrant aesthetic of Lebanese restaurant chain Comptoir Libanais through into the website design, really capturing the essence of the brand and atmosphere of the venues online. Geolocation component was added as a key feature enabling users to easily find the nearest Comptoir Libanais whilst on the go.
Wilderness Agency
Wilderness is an award-winning independent social media agency in London, supporting some of the world’s biggest entertainment and consumer brands delivering work across platforms on a global scale.
Wilderness helped London-based bespoke nutrition provider Fresh Fitness Food to grow brand awareness and promote health and fitness across the UK – while a global pandemic put the world on lockdown.
They have created social content and brought influencers and ambassadors to the forefront. At the end of the campaign, they have reached 37 million impressions, 680K social engagements and 20% decrease in CPA.
If you want to partner up with Wilderness Agency to reach and grow your restaurant’s customer base on social media, contact them through their website.
Crowd
Crowd, which is one of the most known digital marketing agencies for restaurants in the UK, offer marketing solutions that use a strategic strategy based on data and research to improve your business in a cost-effective and efficient manner.
Using the same logical and analytical approach to all of their digital marketing services for restaurants, contributes to effective campaign outcomes, and when combined with their best-in-class creative and technical delivery, Crowd continues to meet and exceed their customers’ expectations.
Here’re some of the services that Crowd can offer for your restaurant marketing needs:
- Search engine optimization
- UX / UI Design
- Content creation
- Social media management
- Brand development
- Marketing strategy
- Web design
- Lead generation
For example, in their collaboration with Costa Coffee for launching their loyalty app, they designed a 60-second promotional video that portrayed a day in the life of a Costa Coffee retail experience to celebrate the simple joy of sharing a coffee and promote the app’s benefits.
The story was built in a modular format so that the agency could develop bite-sized, audience-specific material for social media and display advertising. They reached their audience on the correct platform, at the right time and drove traffic directly to the Apple and Google Play stores, thanks to their smart campaign planning.
CEEK Marketing
CEEK Marketing which is a prominent restaurant marketing agency in the UK guarantees your business’ online presence is discovered by your target customers. Their marketing consultants team has an exceptional passion for digital marketing and works with outstanding brands to tell their stories online to spread their message across social media, as well as other marketing channels.
CEEK worked with Hyde Restaurants Group on two of their new restaurant openings: Treves & Hyde in Aldgate East, London, and Hyde & Son in Edinburgh city center.
CEEK was asked to design a successful website and internet online awareness for this brand launch. For this project, a strong emphasis on local SEO was placed alongside a highly successful social media marketing campaign that established the brand for anyone looking for a restaurant in the area. The following items were included in this project:
- Website Development
- Search Engine Optimisation
- Social Media Marketing
- Influencer Marketing
- Social Media Marketing
- Website Development
- Search Engine Optimisation
- Influencer Marketing
For more information about CEEK’s case studies for restaurant marketing, you can visit their website.
Impression
UK-based digital agency Impression focuses on the delivery of high-performance campaigns across SEO, PPC, analytics and digital PR that will contribute to your restaurant marketing strategies. Moreover, they will inform you about the latest trends and ideas about your industry.
Their strategic-thinking team of digital marketing experts can create the best work with passion. Your restaurant company can benefit from their range of digital marketing services and have a valuable online presence.
What’s more, they work with marketers and business directors to help shape an actionable strategy. This way, they can focus on getting you the results you need.
If you choose them to consult on your restaurant marketing strategy, they will organize a set of actions regarding your expectations.
MintTwist
MintTwist is an award-winning digital agency in London consisting of a diverse group of digital experts.
They craft memorable experiences with curiosity for the great digital unknown turned into a passion to learn, build and bring others on the journey with us.
What’s more, they build the most creative digital products and expertly running the most effective campaigns in a distinctly MintTwist way.
Series Eight
Series Eight is an award-winning digital product studio specialising in UX, UI design, branding & front-end development. Also, they work with CraftCMS, Statamic and Shopify.
As an independent design and development studio, they focus on creating digital experiences for web and mobile that purposely push the bar.
In addition, they work with organisations, brands and startups from a diverse range of industries; from Fintech to publications, to luxury travel and restaurants.
Venture Forge
Venture Forge can be a true growth partner for your business going through eCommerce transformation. Especially in the food & beverage industry, eCommerce has a big importance in 2020. So, they can help you with intelligent innovation, dynamic progress and integrity.
Let their blend of expertise contribute to your business with the motivating energy you need.
BGN
BGN is a design agency based in the UK, working to potentially maximize your needs with effective design. They care about the usefulness of what they create as much as it looks good. This is what they call effective design.
With the branding methods BGN uses, it plays an effective role in both your brand creation process and your success in your brand development process.
It can be a powerful option, as it closely follows all processes and has restaurant work before. They have an example of an interactive and interesting brand experience design prepared for Rustlers.
Bringing the brand to life online by using positioning messages, designing an engaging brand experience, and creating animations are what make this agency different. BGN meets all the requests of your restaurant in the best way of your expectations successfully.
What can your partner agency suggest for an actionable strategy?
Getting guidance from a digital marketing agency that is an expert on restaurant marketing is essential.
During the pandemic restaurants were affected badly. Now it is time to recover and create solutions to continue the business with success.
Here are some of the advantages you can get from your restaurant marketing agency:
- Researching the landscape of restaurant business
- Benefiting from actionable insights
- Creating a marketing plan for the food and beverage industry
- An eCommerce plan with an optimized website including reservation links
- Collaborative campaigns with food bloggers and Instagrammers
- Increasing online reputation
Hereby, effective digital marketing strategies can help your restaurant attract more customers. Let’s start getting consultancy from one of the top restaurant marketing agencies above and keep on the improvement of your brand.
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