Event Center (Driftwood) approached digital marketing agency BriteIdea Marketing to increase quality lead generation as well as schedule more tours and book more events.
Challenge
A less than year-old event center with the high competition was in the area. They had limited in-house resources to execute effective lead generation strategies through digital advertising. They relied heavily on WeddingWire and The Knot which yielded little to no conversions with a high cost-per-acquisition. As a result, they were booked less than 10 events in 2019.
Goals
They aimed to increase quality lead generation, schedule more tours and book more events.
Strategy
BriteIdea Marketing created a consistent content strategy for social media to increase brand awareness and reputation. What’s more, they implemented an aggressive lead generation strategy utilizing Google, Facebook and Instagram advertising.
Results
Search + Display Advertising
- 432% increase in web traffic
- 160% increase in lead generated
Social Advertising
- 81% increase in web traffic
- 680% increase in lead generation
Overall Business
- Averaging 60 leads per month
- Averaging 24-32 tours per month
- Averaging 6 event bookings per month
About BriteIdea Marketing
BriteIdea Marketing Group is a full-service digital marketing agency located in Austin. They develop campaigns & marketing initiatives catered specifically to your goals.
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